VinSolutions®, a marketplace leader in automotive software, announced today that its customer relationship management system (CRM) has received certification as a certified BMW iSTAR Partner.

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BMW of North America's iSTAR program is designed to provide BMW dealers and staff the ability to implement more personalized and efficient methods for providing superb customer experiences while also enabling the dealership team to support BMW of North America's growth objectives.

After a thorough testing process, the iSTAR partnership certification was awarded to VinSolutions because of the value provided to dealers and BMW of North America by the fully integrated internet lead and customer management systems (ILM/CRM).

As a Certified iSTAR Partner, VinSolutions provides BMW dealerships the ability to manage leads from their dealer sites as well as leads that are generated from BMW of North America's consumer websites. The VinSolutions customer management system allows for a more streamlined and personalized sales and service process, thus enhancing the customer experience while also making the processes more efficient and cost-effective.

VinSolutions's customer management and lead management systems (ILM/CRM) are available for BMW and MINI dealers and provide detailed reporting and feedback to both dealers and BMW of North America regarding lead management and sales processes. The tools prevent lead duplication even when leads are generated through multiple avenues. Individual sales team member progress is easily tracked, allowing dealers to better provide processes to increase effective sales approaches.

"We are honored to announce our customer relationship management system (CRM) has received certification as a Certified BMW iSTAR Partner.  This iSTAR Partner Certification will allow us to serve our current and future BMW and MINI dealer customers even better," said VinSolutions Vice President of Sales, Sean Stapleton.

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