Ladies and gentlemen, we are back with our newest video series, Ali Reda’s Road to Sales Success! It’s time for us to talk about Carlos’ fourth week in the dealership. If you don’t know about him yet, let me bring you up to speed. Carlos is a new salesman at Les Stanford, and Ali Reda is his immediate manager and coach. We want to take what Ali did in ten years and condense it into a five year model for success, and Carlos is helping us. This blueprint will eventually be one that we share as a duplicatable training program for the industry, and we want you to be there with us every step of the way in its creation. We began with this projected timeline. 

  • 0-4 months: All about connection. 
  • At the 2 year mark: Shifting from transactional to relationship sales. 
  • Within 5 years: 100% in the relationship business. 

We’re going to be documenting as we go and with good reason. At the end of the first month, our timeline has already evolved, and in a way that we are so excited about!

Carlos is already all relationship. 

Can you believe it!?! I invite you to grab a pen and paper and watch this week’s video. 

The cards and flyers came in, and Carlos began going to businesses to market himself. He’s not going out there to solicit business, he’s marketing. He’s been going into all his favorite local restaurants and stores AS HIMSELF, letting them know that he’s starting something new, and he’s excited about it! He’s asking about THEIR business and showing sincere interest in what they’re doing. He’s not going everywhere in town. He’s starting with places that he already goes, and just making himself known. 

“It’s one thing to advertise, it’s another entirely to be present. Wherever you advertise, really be there.” - Ali Reda

Carlos plays soccer. He had a banner made to put up at all the games, and it’ll make a world of difference that he’s out there playing. His family is in the stands, his friends are there cheering him on, and he is a real person in this community, FOR this community. It’s personal. He’s real.

They might not call you just because they see your banner at a ball game. But they’ll definitely remember you if you are at the game passing out Gatorade to the players, offering yourself to your community. You are a real person too. Let people know that! They need to shake your hand and say hello to connect with you.

We all have a story, and there is so much to gain from listening to others’ experience. We’re grateful that Carlos is willing to allow us to share his as we learn more about this new opportunity. You’ll find more about my story and Ali Reda’s too in How to Sell 100 Cars a Month. Click here for your free download now!

Go to three places this week that you already go, and connect. Just say hello, tell them how much you appreciate the hard work they do and ask them about themselves. Got some places in mind? Name one for us in the comments below, and commit to your success!

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