What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research expects that 75% of new vehicles and 22% of all cars on the road will be equipped with connectivity tec. PWC estimates in that same time frame the connected car industry will grow from $34 billion to $123 billion. With connected cars becoming the overall norm in the next 5 years, many dealerships need to look at their sales and service center strategies to ensure they’re meeting the demands of the consumers who will be attracted to their new high-tech inventory.

The Connected Car Shopper

When tailoring their marketing and sales campaigns to the modern consumer, dealerships should stop and consider the reasons that a consumer would be interested in purchasing a connected vehicle.  A Business Insider study on “The Connected Car Market” found that the biggest draws to consumers are entertainment and safety features. The ability to stream music ranked most important (69%) while surfing the internet came in at 57% and the ability to identify traffic and hazardous conditions was ranked by 52% of respondents.

Although smartphone integration is expected to become a standard feature in the next 3-5 years, consumers searching for connected vehicles today expect a seamless experience across all of their technological channels. Dealers should take care to optimize websites and emails for mobile and assimilate their online and offline consumer data to provide exceptional customer experiences.

A consumer who doesn’t want to wait to send a text but would instead rather speak to their vehicle is a consumer that will be turned off by inaccurate data or outdated processes. Sites that aren’t optimized for mobile or sales people who aren’t trained to use tech for more efficient processes can end up frustrating, and possibly even losing, modern consumers with heightened expectations for immediate gratification and expedited procedures.

Dealers must keep in mind that these are many of the same 72% of consumers who said they would prefer to do all paperwork concerned with purchasing a car online, and the 75% who have said they would consider completing the entire auto purchase process online.

The Owner

On the other side of dealership revenue, dealer service centers need to step up their game to meet the expectations of their service center customers who bring their connected vehicles in for maintenance. Under the same premise as the sales center, service centers should take steps to expedite procedures by allowing customers to schedule maintenance, make payments, and check on service status both on the web and on their smartphones.

Status updates via text message are a great way to reassure customers that their vehicles status is moving along. Service reps can have customers keep profiles of themselves and their vehicles online and then access those profiles to speed vehicle intake. And now with the most smartphones being equipped with geo-location systems, service center mobile applications can request permission to be notified when the vehicle or smartphone user is within a certain range. For example, a customer could pull their vehicle up and by the time they park a representative is already waiting with their information queued up and ready.

Dealerships that want to remain competitive must adapt to the modern consumer’s purchase journey and expectations. For connected car owners this means expedited processes, efficient use of time, and seamless online to offline experiences.

To learn more about targeted today’s digitally savvy and connected car consumer, download our Automotive and Dealership Marketing Solutions Guide.

Views: 49

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Dave Anderson posted a blog post

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
18 hours ago
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
22 hours ago
Jim Flint posted a blog post
23 hours ago
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
yesterday
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
yesterday
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
yesterday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
Monday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
Monday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
Sunday
Rob Gehring posted a blog post
Friday
Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Friday
Jim Flint posted a blog post

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Friday
John Sternal posted blog posts
Thursday
Veronica Dunford posted a blog post
Thursday
Stephen Coambes posted a blog post
Thursday
Damian Boudreaux posted a blog post

Relationship Selling - Begin The Shift Now

Gooooooooood Morning! And thank you again for joining us in another video in the series, [name].…See More
Aug 15
Steven Laureys posted a blog post
Aug 14
John Sternal posted blog posts
Aug 14
Harris Scott posted blog posts
Aug 14
Reynalda Lor posted a discussion

Roofing Option For Garage?

Greetings!We are looking for the best roofing option for our dealership garage nowadays. In the…See More
Aug 13

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service