On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and Cars.com.
Despite incredible 1st Party information, do Facebook and Google want to be 3rd Party Lead providers?
It’s a different playing field and having tested leads in Facebook, two keys exist for dealerships looking to dive into the space.
Let's see where this round of lead providers takes us.