Why Women Buyers Rate Saleswomen Higher Than Salesmen

Women buy 45% of all vehicles at new car dealers today. Still, less than 1 in 10 front-line positions are held by women. Does it matter if women consumers deal with women or men sales consultants during their shopping and buying experience?

Yes, it does.

In an industry-first national report, JoinWomenDrivers.com analyzed car dealer reviews based on the salesperson’s gender. Almost universally, women rated their satisfaction scores higher when dealing with female sales consultants in these areas:

  • Satisfaction Scores when Purchasing
  • Satisfaction Scores when Shopping
  • The Emotions Experienced
  • Customer Experience
  • Number of Stores Visited

All of these influences and details are measured – by gender – as well as how your dealership can capitalize on these findings.

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Higher satisfaction scores are an indicator of higher CSI, more referrals, and higher retention of customers for that dealership.

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