Winning the Zero Moment of Truth - Changing the Rulebook

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

Get ready to change your marketing mental model. Visit zeromomentoftruth.com to get a free copy of Google's marketing eBook...Download This eBook Now.

Website: http://www.zeromomentoftruth.com
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Comment by MANNY LUNA on October 16, 2011 at 10:58pm: Thanks Brian, Your company(PCG) is always striving to help and teach dealers with your great knowledge in digital marketing sir.

I will pass on the link to the ZMOT study.

Comment by Brian Pasch on October 16, 2011 at 10:40pm: Manny

DealerElite.net members can join the Automotive Zero Moment of Truth Study which starts Oct 25th. They can signup at http://www.automotivezeromomentoftruth.com/ and complete the study data speadsheet before October 20th.