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Evolving with Millennials

Creating a unique and engaging experience is key to attracting new millennial buyers.  Second only to Baby Boomers, Millennials wield $200 billion annual direct buying power (according to the U.S. Chamber Foundation) and they are, most likely to be the single most demanding generation when it comes to…

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Advertising Vendors “Skating” Your Dealership?

I would like to re-post this article I found online. I think most dealer principals and GMs are completely unaware of these facts which could be having a very negative effect on their business. I don't know if I'd call it theft, a simple case of manipulation or something totally innocent. What I do know it was no accident considering it was most likely written by an attorney.  I'll leave that up to each individual reader and…

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august 2016 Edition

Sales and Service:
Building Bridges Between Departments

Check out: Paul Cummings Motivational Video

Motivational | Educational | Inspirational

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Traditional Advertising, is it truly over as many might say?

Started by Bobby Compton in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by Willis Williams Oct 18, 2013. 87 Replies

Traditional Advertising, is it truly over as many might say?I've found that there are different environments, climates and demographics that call for traditional advertising! Although Social Media is on the move and in my opinion will be sooner than later, the #1 source to reach a customer, traditional advertising must not be counted out!In some towns the paper is still King, while in others a local T.V. station is King and believe it or not in some towns Radio is King.While the hot topic of…Continue

Tags: BOBBY, COMPTON, LIVE, AUTOS, dealerELITE

You know you work for a bad dealership when . . . .

Started by Mark Dubis in Ask an AUTOMOTIVE PROFESSIONAL. Last reply by John Fuhrman May 14, 2014. 79 Replies

We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores.   Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.  Keep responses down to two brief sentences.  Mark Continue

Tags: for, auto, retailing, environments, work

 
 
 

Blog Posts

Evolving with Millennials

Posted by Shawn Morse on September 29, 2016 at 4:47pm 0 Comments

Creating a unique and engaging experience is key to…

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Basic Deal Desking Principles

Posted by Michael Hargrove on September 29, 2016 at 3:00pm 0 Comments

I was asked to share with sales managers some of the common…

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WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Posted by John Sternal on September 29, 2016 at 2:59pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month.…

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Depreciation Slower in Sub-Compact Cars Last Week

Posted by Black Book on September 29, 2016 at 2:08pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Coach Meyer's Three Rules of Leadership

Posted by Dave Anderson on September 29, 2016 at 11:40am 0 Comments

Coach Don Meyer is a college basketball national champion and legend, compiling a record of 923-324 (74%) over four decades. He was a mentor to many successful coaches, including Tennessee’s Pat Summit. Meyer kept…

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Why Training Needs To Be Part Of Your Advertising Budget

Posted by Colin Thomas on September 29, 2016 at 9:57am 0 Comments

https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k…

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