It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good Automotive SEO strategies are compliant and effective. If you have any doubt, I'll give you a few recent search marketing goals that I implemented.

Search these phrases and find the fingerprints of PCG and the AAN on some of the hottest new organic search goals:

• Fiat Dealer
• Fiat 500 Dealers
• Fisker Dealers
• Fisker Karma California
• Fiat 500 Virginia
• Fiat 500 DC

So please focus on good content on your website, blogs, and microsites. Dealers need an authentic content generation and syndication strategy.

Automotive SEO Video

Automotive SEO is just a part of an overall effective digital marketing strategy; it is not the holy grail. Just don't run from SEO investments because a few bad apples got the media to pay attention to digital marketing strategies!