DealerELITE's Likes
March 2013
Neil Rackham, author of Spin Selling, blows traditional thinking about features and benefits out of the room when he introduces us to the term “advantages.” Everyone has heard of the…
Blog Features, _________, Benefits. What's missing? 1 Like What Is Your Lead Response Time?On this week's Think Tank Tuesday find out why getting back to consumers immediately is vital to nurturing leads.…
Blog What Is Your Lead Response Time? 1 Like How to Use Emotion in SellingIn the 1954 classic text, How to Lie With Statistics, author Darrell Huff asserts that there are
hundreds of ways…
Don't commit digital Suicide.
Sitting in a few conferences over the past few weeks, I have been able to confirm my…
Blog Don't commit Digital Suicide 4 Likes Ron Rozier
This…
Blog Are Small- and Mid-Sized Conferences Better than the Big Ones? 10 Likes Sometimes Keeping Your Strategy To Yourself Is A Good StrategyNow that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not…
Blog Sometimes Keeping Your Strategy To Yourself Is A Good Strategy 2 Likes Breaking News: Changes at AutoTrader Chip Perry, who has been with AutoTrader.com since its inception has been admired by Dealers and the AutoTrader team has announced he was leaving the Autotrader Group effective May 1. Chip served a… Discussion Breaking News: Changes at AutoTrader 4 Likes Just Say No...Who owns the customers? Where do your employees work? Are prospects even being called back? Some dealers don’t know. All because we allow some of our sales team members to do it their way. …
Blog Just Say No... 7 Likes Graph Search to boost your businessGRAPH SEARCH: FACEBOOK GAME CHANGER!
Facebook has recently come out with an update that will change the way a billion+ users interact with each other on the social site. Facebook Graph…
Blog Graph Search to boost your business 1 Like Four Engaging Content Types for Your Dealer Website
For the most part, most dealers understand the importance of having…
Blog Four Engaging Content Types for Your Dealer Website 3 Likes Automotive Sales Training - Find Your Hidden WealthWhat is hidden wealth? Hidden wealth is an unused, dormant or under utilized part of your business that contains great value. All businesses have at least one hidden wealth. Even the best…
Blog Automotive Sales Training - Find Your Hidden Wealth 3 Likes A BDC that only does OUTBOUND calls? I'm starting with a small sales BDC (only two people) and I'm hoping to expand over time but my GM will only let my BDC do out bound calls. So, that means no incoming calls and no internet pops!I'm h… Discussion A BDC that only does OUTBOUND calls? 2 Likes Who’s pulling your strings? Legalized extortion for the auto business. In the automotive business, we expect there to be critics. We understand that…
This is part 3 in a series about building…
Blog How to Identify Potential Brand Ambassadors 2 Likes Miranda Is Always RightIt’s generally a pretty good indication, that if you’re read your…
Blog Miranda Is Always Right 5 Likes Turn Social Media into a Brand Ambassador Factory
This is part 1 in a series about…
Blog Turn Social Media into a Brand Ambassador Factory 2 Likes WHO ARE YOU? The ripple effect, do you understand…
Train your people, and Train yourself!
I am in dealers all over the country and the one constant I find is the LACK OF TRAINING! How do owners and managers…
Blog Train Your People, Train Yourself 5 Likes
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