DealerELITE's Likes

October 2012

Do You Have a Safety Coordinator? (Safety Culture Tip #2)

We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the…

Blog Do You Have a Safety Coordinator? (Safety Culture Tip #2) 3 Likes From the NCM Institute Blog: What do you do if your "rock star" producer wants to be a manager?

Here’s your dilemma: One of your top performers--maybe a vehicle sales consultant, maybe a service advisor, maybe a technician, maybe an F&I producer--just advised you that he really wants to…

Blog From the NCM Institute Blog: What do you do if your "rock star" producer wants to be a manager? 5 Likes My experiment with Klout

Blog My experiment with Klout 7 Likes One Minute Monday Tips N Tools Team Synergy…

video One Minute Monday Tips N Tools Team Synergy… 3 Likes Monday "Proactive" Tip.....

video Monday "Proactive" Tip..... 3 Likes Don’t Let Your X's Lead To Oh’s

A salesperson’s favorite letter in the alphabet is the letter…

Blog Don’t Let Your X's Lead To Oh’s 2 Likes YABBA DABBA DOO

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Blog YABBA DABBA DOO 4 Likes What The Merovingian Can Teach You About Marketing

Blog What The Merovingian Can Teach You About Marketing 2 Likes Autotrader's New Car Solution Has anyone had success with Autotrader’s NEW car solution provided you’re merchandising the vehicles correctly (eg Competitive Price, Pictures, Video, and Seller’s Notes)? Have you seen an increase i… Discussion Autotrader's New Car Solution 2 Likes It's a Brave New World

Big challenge this week- old thinking managers who haven't actually sold in over 20 years still wanting to do business the way it was "back then".

Remember the 'good ole days',…

Blog It's a Brave New World 2 Likes Increase your Income almost Immediately!

Here is a tip for increasing your income immediately!

Have you thought about an advertsing plan? I mean really thought about it.

Showing how interested you are in your customer's…

Blog Increase your Income almost Immediately! 4 Likes Google Recently Updates Page Layout Algorithm

Google’s Matt Cutts just recently announced an update for the Page Layout…

Blog Google Recently Updates Page Layout Algorithm 2 Likes Repetition Is The Mother Of Learning

video Repetition Is The Mother Of Learning 2 Likes 3 MAJOR Mistakes you can prevent!

I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.

1st. Buying for the budget. Many dealerships buy…

Blog 3 MAJOR Mistakes you can prevent! 1 Like Service Department Goldmine

video Service Department Goldmine 2 Likes Site Retargeting With Facebook

Site…

Blog Site Retargeting With Facebook 1 Like Time To Align Your Marketing and Merchandising Priorities With Google Analytics

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for…

Blog Time To Align Your Marketing and Merchandising Priorities With Google Analytics 1 Like Affordable Care Act Guidance Issued for Employers

This new guidance was posted on August 31, 2012 by the IRS, in collaboration with…

Blog Affordable Care Act Guidance Issued for Employers 1 Like Who Are the Top Dogs on Klout in the Automotive Industry?

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster…

Blog Who Are the Top Dogs on Klout in the Automotive Industry? 8 Likes BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL…

Blog BREAKING NEWS: DealerTrack Aqcuires Clickmotive 2 Likes Goal setting for Automotive Salespeople