DealerELITE's Likes
October 2012
I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.
1st. Buying for the budget. Many dealerships buy…
Blog 3 MAJOR Mistakes you can prevent! 1 Like Service Department GoldmineBlog Site Retargeting With Facebook 1 Like Time To Align Your Marketing and Merchandising Priorities With Google Analytics
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for…
Blog Time To Align Your Marketing and Merchandising Priorities With Google Analytics 1 Like Affordable Care Act Guidance Issued for EmployersThis new guidance was posted on August 31, 2012 by the IRS, in collaboration with…
Blog Affordable Care Act Guidance Issued for Employers 1 Like Who Are the Top Dogs on Klout in the Automotive Industry?
Let's face it. Klout is, for all intents and purposes, just a way for people to bolster…
Blog Who Are the Top Dogs on Klout in the Automotive Industry? 8 Likes BREAKING NEWS: DealerTrack Aqcuires Clickmotive(originally published on b/c)
ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL…
Blog BREAKING NEWS: DealerTrack Aqcuires Clickmotive 2 Likes Goal setting for Automotive SalespeopleGoal setting for Automotive Salespeople
September 2012
Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines…
Blog From the NCM Institute Blog: Are You Ignoring Your Training Needs? 2 Likes The Spheres of DiMaggio Yeah, I’m talking about baseball, kind of: When we’re in a rut, or when we…
Are you just training them OR are you developing a culture?
After reading Mike Myers' excellent post AutoCon Summary and FREE…
Blog AutoCon2012 Workshop - Dealer Compliance in a Digital Age 4 Likes Don Reed "Service Advisor Training...Expense… Mathematically and certainly, the BeBack Fight is dead. JD Power shows us in…
19 years old, walking down Huron Street in Ann Arbor, Michigan, 2,100 miles…
"If you can't paint by number, you are probably not called to redecorate the Sistine Chapel."
Don't live a life of frustration by…
I’m sure you’ve heard this theme over and over: the automotive retail world we work in today is in continual flux, requiring continual adaptation and an unprecedented acceptance of…
Blog From the NCM Institute Blog: Managing Change at Your Auto Dealership - Part 1 2 Likes
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