Dani Has been in the retail automotive Industry for 14 years. Her background includes Sales, Service and E-commerce Management of a Multi Dealer Group. Dani has been a National Sales and Marketing Executive with Showcase Publications, Inc. since May of 2011. Since involved at Showcase she has led a companywide movement in technology-enhanced processes that engage popular Dealer and Consumer experiences. She is well published in many Automotive Blogs and regarded as a consultant to cutting edge IT Companies and Dealer Groups. She can be reached at firstname.lastname@example.org.
Most dealerships E commerce managers believe they are at the top of the technology game when they pay for large budgets that serve up ads, based on IP addresses, or cookie based ads. With the age of revolving IP addresses and cookie awareness, this form of advertising is losing ground quickly, no one has a static IP anymore, and consumers do not even pay attention to those…Continue
Is this a reasonable concern with dealers?
Targeted re-marketing to existing DMS contacts is a issue most dealers leave to routine, email and letters generated daily from dealership level.
Is the ROI measured?
Can the dealer do a better job?
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel media -- and -- to roadmap the process of re…Continue
According to Experian: car loan delinquencies fell in the first quarter of 2011, for the first time in three years. Default rates have dropped by 28% from the previous year; meaning that banks are feeling more confident in lending to more sub-prime customers. The banks also have more money to lend so they are more willing to take risks and lend to people with less than perfect credit.
This is good news for Independent Dealers…Continue
Important for Auto Dealers….
Adding Video to your existing page is often over looked, this type of digital media can separate your dealership from the next one, realize now that it is such a very important step in marketing your dealership, you can connect with over Millions Video Users, around the world.
Sounds Easy, right? It is very easy, and effective, and can help to SEO your Dealership.
Grab the video icon, and upload your videos daily to different friends pages. …Continue