Doug Davis
  • Male
  • Mckinney, TX
  • United States
  • Sharp Hooks Automotive Internet…
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Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Sharp Hooks Automotive Internet Solutions
What is your current position within your organization?
Owner
What is your company website?
http://www.msn.com
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/edit?trk=tab_pro
How did you specifically hear about DealerELITE? If referred, who?
Keith Shetterly
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I have over thirty years in the car business. My passion is the internet. I have been an Internet Director for two of the larger automotive groups. My departments were always top performers.

Doug Davis's Blog

Shame on Chrysler!

Posted on February 1, 2014 at 4:11pm 0 Comments

Fiat-Chrysler creates Dutch holding, sets tax domicile in UK



January 29, 2014 - 8:12 am ET

MILAN (Reuters) -- Fiat said it would register the holding of its newly created Fiat Chrysler Automobiles NV group in the Netherlands and set its tax domicile in Britain, cementing a politically sensitive shift away from its home base in Italy.…

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Managers Complaining They Can't Hire Salespeople.

Posted on June 26, 2013 at 11:26am 3 Comments

I visit a lot of dealerships in the course of a week.  One complaint that I am hearing is they "can't get salespeople".

Here is a decades old fact: 87% of people, that attempt car sales, are out of the industry in a year.  That was published by NADA thirty years ago and I doubt that it has changed.  



I am amused to hear managers complaining that they can't hire salespeople.  I was talking to the new car manager at a Lexus store.…

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When are dealers going to say, "Enough!"

Posted on June 6, 2013 at 11:30am 0 Comments

Edmunds launches price guarantee for online car shoppers 

Automotive News.

The article states that 600 dealers have already signed up. 

Here is another third party, that is going to dictate what price dealers should sell their product.  These dealers are going to pay…

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Limit Their Choices and Get More Traffic

Posted on June 1, 2013 at 10:00pm 0 Comments

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

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