C.S.I. of course is our strongest marketing message we can deliver, but are we covering the bases? Most dealerships are extremely focused on C.S.I and so are their salespeople. Ironically with that said, even though our number one source of customers is our previous customers the sales person who sold the…Continue
Recently I finally was able to eliminate a 1980's internet mgr. from my dealership(sorry to be so crude), he was from the 80's and aside from knowing CRM's and the fundamentals of round robin, there was nothing else he knew to do or wanted to learn, he has now added marketing to his title to increase his ? to make up for this inability. We all should re-title our Internet department leader to Digital director, because if he or she do not know the importance and do not have the…Continue
The argument is PPC or NOT? Is it necessary to buy pay per click advertising? How do I optimize my site so that I'm on the first page of every search engine several times without PPC? The key to click through is conversion, some experts say that being the 4th or 5th or even 6th link down on the search page has the highest conversion rate, but how do you get there? Well my friends this is a long and intricate conversation.
Can it be accomplished to be on the first page of…Continue
There have been some excellent insight into that subject by members, so I think I'll throw my hat in to the ring. I think you you want to know who your competitor is, the first thing you need to do in the morning when you awake and before you turn out the lights in the evening is look in the mirror.
Do you understand what buyers are looking for today in a salesperson? Does your dealership have a process in place that keeps the buyer on the right path? Do you have the…Continue