Steve White
  • Columbus, OH
  • United States
  • Clarivoy
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Steve White posted a blog post

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion. Does your website have 100 annoying pop-ups and 20 different ways to…See More
Aug 14
Steve White posted a blog post

Are Processes Getting in the Way of Profit?

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more…See More
Jul 23
Steve White posted a blog post

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media. Even some forms of traditional media have…See More
Jul 5
Steve White posted a blog post

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced the customer’s vehicle purchase. Now CarSoup.com dealers will gain…See More
Jun 25
Steve White posted a blog post

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push…See More
Jun 21
Steve White posted a blog post

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet happened. The ones and…See More
May 31
Steve White posted a blog post

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the customer…See More
May 21
Steve White posted a blog post

Resolving Dealer Mysteries Requires a New Standard

Are you ever frustrated by the inaccurate sourcing of sales? I'm sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so many variables along the way that dealers often either get confused or simply give up…See More
May 11
Steve White's blog post was featured

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Apr 24
Steve White posted a blog post

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing. Think about it. Those consumers you send…See More
Apr 23
Steve White posted a blog post

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an Internet…See More
Apr 10
Steve White posted a blog post

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the performance of marketing campaigns, today announced the launch of its new software which uses “Any-Touch” attribution to ensure the correct marketing source(s) receive…See More
Mar 12
Steve White posted a blog post

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of Product.Commenting on the new hire,…See More
Mar 6
Steve White posted a blog post

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the online shopper’s computer whenever they visit a website, enabling…See More
Feb 27
Steve White posted a blog post

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers get…See More
Feb 20
Steve White posted a blog post

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along the lines of, the more detailed you are in your targeting, the more likely…See More
Jan 26

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Clarivoy
What is your current position within your organization?
CEO & Founder
What is your company website?
http://www.clarivoy.com
How did you specifically hear about DealerELITE? If referred, who?
Industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Clarivoy is the Auto Industry's leading provider of Multi-Touch Sales Attribution and Advanced Digital Targeting Tools. Our proprietary technologies help dealers know more about ​their customers, their advertising,
and their path to success so they can drive more sales.

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Steve White's Blog

Is Lack of Transparency Killing Your Lead Volume?

Posted on August 14, 2018 at 10:00am 0 Comments

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

 

Does your website have 100 annoying pop-ups…

Continue

Are Processes Getting in the Way of Profit?

Posted on July 23, 2018 at 9:38am 0 Comments

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to…

Continue

Why Digital Marketing Should Be a Priority at Your Dealership

Posted on July 5, 2018 at 9:51am 0 Comments

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.

 

Even some forms of…

Continue

CarSoup.com Integrates Clarivoy Attribution Technology

Posted on June 25, 2018 at 10:02am 0 Comments

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

Continue

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