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The Cobalt Group posted blog posts
Jun 2, 2011
The Cobalt Group was featured
Jun 1, 2011
The Cobalt Group's blog post was featured

Social Media Buzzkill: The Ballad of Joe and Bob

Does this conversation sound familiar? Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old buddy?” Joe: “It’s hot and humid here, thanks for asking. How is the weather in Kansas?” Six months later. Bob: Also hot.How to Ensure Your Dealership…See More
Jun 1, 2011
The Cobalt Group posted a blog post

Take 60:The Dealership Experience Challenge

Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement. 60 Ways to Upgrade Your Dealership’s Customer Experience1.     Make name tags mandatory for every employee (real names or fun nicknames)2.     SNUGGIES. Keep branded snuggies on-site for customers to wear while winter car shopping3.     Add a…See More
May 18, 2011
DealerELITE liked The Cobalt Group's blog post Sexy Dealer Website Rule 1: Smash the Cookie-Cutter
May 9, 2011
The Cobalt Group's blog post was featured

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your OEM, think outside what your neighbor dealer is doing. Be clear about why consumers should want to do business…See More
May 9, 2011
The Cobalt Group posted a blog post

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your OEM, think outside what your neighbor dealer is doing. Be clear about why consumers should want to do business…See More
May 9, 2011
The Cobalt Group posted a blog post

How to Create a Sexy 2011 Dealer Website (Part 1)

  It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going social. Flash is facing new challengers.Tablets are trendy. Mobile is a must. Tastemakers are chomping for quick-loading sites that look slick and perform even better. How does a dealer keep up? For many,…See More
May 3, 2011
The Cobalt Group's blog post was featured

Clicks, Rings, Revenue: The Digital World Demands Good Phone Skills

Why Phone Rings Still Equal Cash Register RingsBy Jon Quade "King of the Phone" “May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”In the frenzy of the automotive digital marketing land grab, have you let flashing animated banners dazzle you? Has the faithful jingle of the dealership phone become a…See More
Apr 29, 2011
The Cobalt Group posted a blog post

Clicks, Rings, Revenue: The Digital World Demands Good Phone Skills

Why Phone Rings Still Equal Cash Register RingsBy Jon Quade "King of the Phone" “May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”In the frenzy of the automotive digital marketing land grab, have you let flashing animated banners dazzle you? Has the faithful jingle of the dealership phone become a…See More
Apr 29, 2011
The Cobalt Group and Stan Sher are now friends
Mar 24, 2011
The Cobalt Group updated their profile photo
Mar 23, 2011
The Cobalt Group posted a blog post

Five Ways to Keep Your Reputation Management Engine Idling Smoothly

Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management ProcessBy now, we’ve all heard about the Federal Trade Commission’s (FTC’S) landmark smackdown: the FTC fined Legacy…See More
Mar 23, 2011
The Cobalt Group posted a blog post

Unsung Heroes of the Auto Industry, Show Yourselves

A Car Dealer Call to Arms Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little kids dream of being car dealers when they grow…See More
Mar 18, 2011
The Cobalt Group posted a blog post

Happy St Paddy's Day! Festive Email Marketing Campaigns from Real Dealers!

In honor of St. Patrick's Day, we thought we'd share some real automotive email marketing campaigns the ADP Digital Marketing  team came up with to drive traffic to dealers like you! With this kind of integrated strategy, who needs luck;)See More
Mar 17, 2011
The Cobalt Group posted a blog post

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process

By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees. Four Tough Hiring Practices to Employ in Your Dealership Today1.     Sales Call Shakedown. Does your candidate have the phone skills for the job? There’s only one way to find out. Set up…See More
Mar 15, 2011

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The Cobalt Group
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http://www.cobalt.com
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http://www.facebook.com/cobaltalent
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http://linkedin.com/cobalt
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We can offer thought leadership in the area of auto dealer website best practices, business intelligence data that will interest dealers, and insightful industry commentary.

The Cobalt Group's Blog

ADP Dealer Service's Cobalt Releases Dealer Command Center

Posted on June 2, 2011 at 1:18pm 0 Comments

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

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Social Media Buzzkill: The Ballad of Joe and Bob

Posted on June 1, 2011 at 3:51pm 0 Comments



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

Continue

Take 60:The Dealership Experience Challenge

Posted on May 18, 2011 at 7:07pm 0 Comments

Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.

 

60 Ways to Upgrade Your Dealership’s Customer Experience



1.     Make name tags mandatory for every…

Continue

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

Posted on May 9, 2011 at 2:30pm 0 Comments

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy Largent, Product Manager at ADP Digital Marketing said. “To do that, you need to think beyond the brand foundation provided by your…

Continue

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Windscreen wipers have played an important role in car design and safety for more than a century,…See More
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RT @Haydenfilms: Don't waste time on wasting time. Get your copy of #TheoryOfFive, written by our longtime friend and colleague, Mr. Chris…
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Checking out "Bobby Compton ~ Motivational Listener" on @dealerELITE: https://t.co/wi33cjLTpz
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Bobby posted a video

Bobby Compton ~ Motivational Listener

Moreover, look for able men from all the people, men who are trustworthy and hate a bribe, and place such men over the people as chiefs of thousands, of hund...
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Witt's Wise Words: Super Workers vs Supervisors

Bill Wittenmyer shares the difference between super workers and supervisors in this week's episode of Witt's Wise Words. To read the full article, click here...
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Males's Socks - Picking Design and Comfort

The most fundamental of all men's devices, and the one utilized for convenience as well as style is…See More
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Samuel posted a blog post

Free Alternatives to Adobe Photoshop

Photoshop is an impressive piece of software, but it comes with quite a high price. If you're an…See More
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RT @Automotive_News: Twitter appoints Google's Guy Schueller as new industry director of automotive https://t.co/fLE01oyHSE https://t.co/CZ
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RT @Automotive_News: GM confirms Buick Cascada dead after 2019 model https://t.co/MM58g7AX7K https://t.co/bL6Soqdcsq
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RT @ChrisBSaraceno: Another Awesome Leadership Article by @DaveAnderson100 A must reader for ALL leaders https://t.co/OSv0KXyEp7
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