Comment

Comment by Steven Rzepiela on January 7, 2014 at 10:51am

Those businesses whom realize the greatest success are those who are reflective of their communities. This only makes sense.

 

Comment by Craig Lockerd on January 6, 2014 at 10:20pm

I think so too ,David

Comment by Craig Lockerd on January 6, 2014 at 10:20pm

Great insight Karl!

Comment by Karl Fauss on January 6, 2014 at 8:38pm

Every different culture represeted in the dealership staff is a doorway into that community.

Comment by David L Hoier on January 6, 2014 at 3:43pm

Exactly right Craig, " people buy from people they like and trust, people who are themselves". We have become a world culture, shouldn't our staff's reflect that?

Comment by Craig Lockerd on January 6, 2014 at 1:36pm

yes, it's a s simple as looking at who walks in your store,not the number but who...then look at your staff....does it even come close to matching your client base?

Should it match your client base?

Comment by Chuck Thomas on January 6, 2014 at 11:31am

 Unfortunately at many dealerships the level of diversity is not there. We are a nation of many different cultures, therefore our potential markets are also ones of many different cultures. As automotive sales professionals we need to take a serious look at the best way to capture our share of that business, and this could be done through diversity in the dealership. 

Comment by Craig Lockerd on January 6, 2014 at 11:03am

How diverse is your store, don'ty just take a number count,look who is really coming into your store,then look at your staff....they look the same?

Comment by JoAnna Weber on January 5, 2014 at 4:15pm

Second in the series of four videos base on a post by Earl Brown on LinkedIn