How to 'WIN" with AutoTrader and Video Online

Eddie Cawley (Director of Dealer Training) from AutoTrader takes a minute at NADA 2012 in Las Vegas to talk about the untapped potential of using Video to "WIN" on Autotrader. Go to for more information!

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Comment by Dan Myers on February 16, 2012 at 3:03pm

I think the best point Eddie brings up is that most dealers THINK they are correctly utilizing these components of AutoTrader when they actually are NOT.

Are you:

a) Providing a video that is just "Pan and Scan" or are you providing a video that gives customers an actual EXPERIENCE?

b) Are your videos being categorized by relevancy and tagged to specific models within AutoTrader? Are you specifically answering the question "WHY YOU?"

Without execution on these principals, you will not be one of the dealers that Eddie describes as "WINNING".

Comment by Andrew Myers on February 16, 2012 at 3:08am

Thanks, we are really proud of this video, I feel like Autotrader hit all of our talking points for us! Video doesn't sell cars online, but your salespeople in those videos WILL make a difference for the thousands of prospects online that see your cars without those messages every day.

Comment by Christopher Charles on February 16, 2012 at 12:49am

Great Video guys!

Comment by Thomas Mitchfield on February 15, 2012 at 8:44pm

Good job Andrew, I love this video. You guys are really cranking em out!! Keep it up

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