Eddie Cawley (Director of Dealer Training) from AutoTrader takes a minute at NADA 2012 in Las Vegas to talk about the untapped potential of using Video to "WIN" on Autotrader. Go to www.whatsnext.pro for more information!
Favorite of 2 people
I think the best point Eddie brings up is that most dealers THINK they are correctly utilizing these components of AutoTrader when they actually are NOT.
a) Providing a video that is just "Pan and Scan" or are you providing a video that gives customers an actual EXPERIENCE?
b) Are your videos being categorized by relevancy and tagged to specific models within AutoTrader? Are you specifically answering the question "WHY YOU?"
Without execution on these principals, you will not be one of the dealers that Eddie describes as "WINNING".
Thanks, we are really proud of this video, I feel like Autotrader hit all of our talking points for us! Video doesn't sell cars online, but your salespeople in those videos WILL make a difference for the thousands of prospects online that see your cars without those messages every day.
Great Video guys!
Good job Andrew, I love this video. You guys are really cranking em out!! Keep it up
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