No discussions yet? I thought I'd start one - hope that's ok Ralph!
I would love to hear about your social media experiences/uses - personally and/or with clients!
As for me....I'm all about Social Media and it's relevance w/in the world of Marketing! In regards to dealers + social media...Even dealers trying to embrace social media and engagement will find that unless they come around to a whole new philosophy, a new way of doing business, they will have trouble succeeding w/in these platforms. By new way of business, I mean how they are choosing to interact with customers and employees. If you put a message out there that is not getting backed with congruent action, you will lose. The audience out there does not care for mixed messages.
Has anyone found the dealer really willing to move away from the old school and rewarded because they did so?
I have found social media to have some of the same aspects as other online and offline media. By that I mean you either need to push on the readers button by telling a compelling story or some eye catching (usually video) message that causes an immediate call to action. Don't be afraid to try a couple of different approaches and be sure to measure your outcomes. Good luck, ray