Ray Fenster
  • Male
  • Washington DC
  • United States
  • RayFenster.com LLC
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Ray Fenster's Blog

Transparency is not an easy thing to understand, it does not mean equality

Posted on December 2, 2011 at 10:07am 3 Comments

A lot of discussion about whether one lead type is better than another or whether a lead generator is hurting the car business is actually a bunch of bull.  Who cares, in the trenches it is all about taking care of customers and building relationships.  Carfax made a bold move a while back and got a lot of push back from vendors, speakers and dealers.  What they were trying to do is be CUSTOMER CENTRIC, something we all talk about but rarely accomplish.  The same thing with ZAG, their…


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Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney

Posted by Crystal Hartwell on April 26, 2018 at 2:45pm 0 Comments

The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck



Write Service Podcast: Episode 26- Fearing Your Customer!

Posted by Jeff Cowan on April 26, 2018 at 12:00pm 0 Comments

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn…


Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…


1960s/1970s Japanese Collectibles See Increased Interest as of Late

Posted by Black Book on April 25, 2018 at 3:35pm 0 Comments

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…


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