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Ashley Poag
- Female
- Charlotte, NC
- United States
- Insignia Group
- Blog Posts (17)
- Discussions (2)
- Events
- dE Groups (1)
- Photos
- Photo Albums
- Videos
Ashley Poag's Page
Latest Activity
Ashley Poag commented on Bob Carmack's blog post One Major Secret To A Higher Closing Ratio"A qualifying card is a good idea. Tools like this are especially important for those sales people who do not know how to obtain information from a customer. It's important to do more consulting..based on the customer's needs rather…"
Ashley Poag posted a blog post5 Popular Aftermarket Accessories and How to Sell Them.
5 Popular Aftermarket Accessories and How to Sell ThemIf you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…See More
Ashley Poag commented on David Lewis's video
Park the car in the Sold Line? Part 2 With David Lewis
"Great insight! In order to do this effectively you have to be really attentive to your customers, anticipating their thought, actions and emotions."
Ashley Poag commented on Craig Darling's blog post Demonstration Drive? Every Single Time! Building your Business"Great advice on practicing the test drive! This is a perfect opportunity to develop a few word tracks to sell the car and other personalization options!"
Ashley Poag commented on Paul Potratz's blog post Put On Your Game Face: Why Your Face Says A Lot About Your Dealership"Great advice! Even when dealers to have a social media presence they should insure that they include personal elements that connect with the customer on a very human and personal level. It's important to express that you are not just someone…"
Ashley Poag commented on Tom '1TeamSynergy' Wiegand's blog post Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count"Wow you touched on a few issues that dealerships struggle with. (High turnover, missed sales opportunity and miscommunication) And pointing them out with “If this is happening then that is the issue “concept is very important…"
Ashley Poag posted a blog postPersonalization the New Black
Insignia has been shouting it from the roof tops for over 10 years. Auto parts stores and Ebay have heard the word, it’s taken root and produced bountiful profits. And now automakers are recognizing the trend and developing new vehicles with thousands of OEM accessories and customization options. Check out how Dodge is doing this with the Dodge Dart, click the link and read the article by Restyling Magazine. Ready to get in on the action? Request a Demo from Insignia.See More
Ashley Poag commented on Mike Myers's blog post "Stop believing your customers! You're too nice!""If you are not empathetic towards the customer you cannot solve their problems. Apple makes a lot of money by training their sales people to solve problems rather than make a sale."
Ashley Poag commented on Mathew Koenig's blog post Why salespeople suck (it's not what you think)"I really like the point about training. Its so important not to have your sales people making it up as they go. But, have a prove set of guidelines and methods that lead to success."
Ashley Poag commented on Garry House's blog post From the NCM Institute Blog: When Should You Compare Your KPIs to Best Practice Guidelines?"I agree with William in that it's important to be able to track progress. Also it's important that when you have a reporting tool that you use it completely and accurately otherwise "Junk in, Junk out""
Ashley Poag commented on Sally Whitesell's blog post Have you established any new methods to "wow" your clients so they will stay loyal to your store?"Ive found that dealers that offer accessories tend to have good customer retention as well. They provide a service that many customers are looking for but not enough dealers provide. Personalization is so important in our society and it shows in how…"
Ashley Poag replied to Craig Lockerd's discussion How Can We Make It Better? in the group Where oh where can the salespeople be ,oh where oh where could they be?"Specialized training programs particularly geared toward students of higher education and skill specific education is a good way to attract top talent. But, the reputation of the industry is changing over time as dealers become more aware of how…"
Ashley Poag posted a blog postMy $20,000 showroom Kiosk doesn’t ask the question
My $20,000 showroom Kiosk doesn’t ask the questionIn order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk. Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.Here’s the challenge…A $20K kiosk simply does not ask the question. Too…See More
Profile Information
- Which best describes you?
- Trainer
- What company do you work for (or own)?
- Insignia Group
- What is your current position within your organization?
- Marketing Specialist
- What is your company website?
- http://www.insigniagroup.com
- What is your Facebook page/URL?
- http://www.facebook.com/pages/Insignia-Accessories-Selling-System/1...
- What is your LinkedIn page/URL?
- http://www.linkedin.com/company/insignia-group
- How did you specifically hear about dealerELITE? If referred, who?
- LinkedIn Group
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- Insignia Group, the leading provider of accessories sales systems and training has helped dealers maximize profits for over 10 years. Supporting 20+ brands and dealerships nationwide, we help our customers establish and grow their Accessories Profit Center. I plan to provide information to related to these topics.
Ashley Poag's Blog
Politics, Bumper Stickers, and Accessories?
Posted on November 15, 2012 at 9:29am 0 Comments 0 Likes
With the election season at our door steps it’s on everybody’s mind. And, you can’t help but to wonder whenever you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?
When your customer purchases a vehicle from you, they don’t go to…
Continue Fall Is The Perfect Time To Start a Seasonal Tire And Wheel Program
Posted on November 15, 2012 at 9:17am 0 Comments 0 Likes
A couple years ago Chicago was riddled with potholes through a long winter. After seeing customer after customer come in with blown tires and bent wheels we saw an opportunity, and not just for the parts and service departments, but for our customers as well.
We started a seasonal wheel and tire program offering our customers a set of four winter tires mounted on steel wheels for a fixed price. The sale price also included storing the off-season wheels and tires at our dealership. …
Continue 5 Popular Aftermarket Accessories and How to Sell Them.
Posted on October 8, 2012 at 3:23pm 0 Comments 0 Likes
5 Popular Aftermarket Accessories and How to Sell Them
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…
Continue Personalization the New Black
Posted on August 8, 2012 at 12:07pm 0 Comments 0 Likes
Insignia has been shouting it from the roof tops for over 10 years. Auto parts stores and Ebay have heard the word, it’s taken root and produced bountiful profits. And now automakers are recognizing the trend and developing new vehicles with thousands of OEM accessories and customization options. Check out how Dodge is doing this with the Dodge Dart, click the link…
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