Dealers are great at creating expectations. They advertise their dealerships as family owned, friendly, hassle-free and low-price leaders. These promises are what motivate the customer to call in the first place.
Then the expectation gap opens up. Typical problems…Continue
Is your dealership planning to implement a digital retailing solution this year? If so, you’re not alone. According to a 2017 study by Root & Associates and CDK Global, more than half of dealership management has expressed interest in a digital retailing solution for their website.
Now that more tools are becoming available, it…Continue
All indicators point to 2018 as a milestone year for automotive digital retailing.
Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a vehicle from their dealerships’ websites.
Large dealer groups like AutoNation, Sonic Automotive, Asbury and Penske have developed, or are in the process of developing, online car shopping tools and software for their dealers’…Continue