Bill Wittenmyer
  • Male
  • Clinton, WA
  • United States
  • CDK Global
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Bill Wittenmyer's blog post was featured

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools. Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs. …See More
Wednesday
Bill Wittenmyer posted a blog post

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools. Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs. …See More
Wednesday
Bill Wittenmyer posted a blog post

3 Reasons Why Direct Mail Still Matters

In our digital world, it can be easy to discredit direct mail – but that’s a mistake. According to the Direct Marketing Association, direct mail has a response rate of up to five percent versus just under one percent for digital. That makes sense when you consider that it’s not unusual for the average person to receive 300 emails a day, half of which they delete without even opening. On the flip side, the average person may receive only three pieces of actual mail a day, all of which they at…See More
Mar 11
DealerELITE liked Bill Wittenmyer's blog post Why You Don’t Really Need to Acquire New Leads
Feb 28
Bill Wittenmyer posted a blog post

Why You Don’t Really Need to Acquire New Leads

We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do. What if I told you that you could save both time and money by nurturing the relationships you already have in your CRM? Research suggests you should spend only…See More
Feb 26
Bill Wittenmyer posted a blog post

Exceed Your 2020 Sales Goals with These 4 Inventory Strategies

The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set you up for a profitable New Year. Clear out the old and bring in the new.Don’t waste valuable floor space with aging 2019 models. Establish…See More
Dec 30, 2019
Bill Wittenmyer posted a blog post

Grow Revenue with Elead’s Best Blogs of 2019

As 2019 draws to a close, all of us at Elead would like to thank you, our dealer partners and customers, for a wonderful year. As a token of our appreciation, we’ve compiled a list of our best blog articles on automotive retail from 2019. These insightful articles will give you all the tools you need to grow your dealership’s revenue to new heights in 2020. 3 Strategies to Cultivate…See More
Dec 18, 2019
Bill Wittenmyer posted a video

#WittsWiseWords - Don't Be a Seatbelt Manager

Instead of staying tethered to your cushy swivel chair, Bill Wittenmyer encourages managers to make it a point to wander a bit throughout the day to spot iss...
Dec 9, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Dec 4, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: The Language of Losers

As Bill Wittenmyer says "Change your words and you'll change the result." Setting yourself up for success starts with eliminating words from your vocabulary ...
Nov 18, 2019
Bill Wittenmyer posted a blog post

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company. That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer service over price and scoring the best…See More
Nov 11, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: Ask Questions and Listen

Listening more and letting your customer do the talking is your greatest asset when closing a deal. Visit www.elead-crm.com Follow Us On: Twitter https://twi...
Nov 6, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: The One Salesperson Approach

Reduce the unhealthy competition between your auto dealership's Internet department and your floor salespeople - and streamline communication with the custom...
Oct 30, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: Telling Isn't Selling

Salespeople often throw out some vehicle features, hoping one will pique the interest of the consumer. In this Witt's Wise Words, Bill Wittenmyer makes the d...
Oct 21, 2019
Bill Wittenmyer's video was featured

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
Oct 14, 2019
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Oct 14, 2019

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CDK Global
What is your current position within your organization?
VP of Sales
What is your company website?
http://www.elead-crm.com
What is your Facebook page/URL?
http://www.facebook.com/eleadcrm
What is your LinkedIn page/URL?
http://www.linkedin.com/in/bill-wittenmyer-b38018a
How did you specifically hear about DealerELITE? If referred, who?
Community
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Bill Wittenmyer serves as VP of Sales for CDK Global. He has over 20 years experience in the automotive space.

Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that reach industry business leaders across the U.S.

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Bill Wittenmyer's Blog

3 Digital Retailing Mistakes that Cost You Customers

Posted on April 1, 2020 at 10:32am 0 Comments

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

 

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

 …

Continue

3 Reasons Why Direct Mail Still Matters

Posted on March 11, 2020 at 1:27pm 0 Comments

In our digital world, it can be easy to discredit direct mail – but that’s a mistake.

 

According to the Direct Marketing Association, direct mail has a response rate of up to five percent versus just under one percent for digital.

 

That makes sense when you consider that it’s not unusual for the average person to receive 300 emails a day, half of which they delete without even opening. On the flip side, the average person may receive only three…

Continue

Why You Don’t Really Need to Acquire New Leads

Posted on February 26, 2020 at 3:36pm 0 Comments

We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.

 

What if I told you that you could save both time and money by nurturing the relationships you already have in your CRM?

 …

Continue

Exceed Your 2020 Sales Goals with These 4 Inventory Strategies

Posted on December 30, 2019 at 12:13pm 0 Comments

The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set you up for a profitable New Year.

 Clear out the old and bring in the new.

Don’t waste…

Continue

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