Paul Moran
  • Male
  • Huntington Beach, CA
  • United States
  • Vboost
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Paul Moran posted a blog post

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! Social media is not only growing, it’s becoming more popular than ever. For example,…See More
Jul 6
Paul Moran posted a blog post

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These influencers can cost upwards of…See More
Jun 25
Paul Moran posted a blog post

In Car Sales, the Best Social Marketer Wins

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor. A Trusted Advisor earns their…See More
May 11
Paul Moran posted a blog post

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing audience: Vboost Live and Vboost showroom.…See More
May 2
Paul Moran's blog post was featured

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme…See More
Mar 26, 2016
Paul Moran was featured
Mar 26, 2016
DealerELITE liked Paul Moran's blog post New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important
Mar 26, 2016
Paul Moran posted a blog post

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme…See More
Mar 25, 2016
Paul Moran posted a blog post

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite that, many…See More
Mar 11, 2016
Paul Moran's 2 blog posts were featured
Feb 29, 2016
DealerELITE liked Paul Moran's blog post Are Your Listening Ears On? ‘Cause It’s About to Get Loud
Feb 29, 2016
Paul Moran was featured
Feb 29, 2016
DealerELITE liked Paul Moran's blog post Herd Your Way to More Sales
Feb 27, 2016
Paul Moran posted a blog post

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?This phenomenon is called the “herd mentality” and is very common in the animal…See More
Feb 26, 2016
Melissa Terzi commented on Paul Moran's blog post Gorillas, Balloons and Wavy Tube Men. Oh My!
"Great points made here Paul.  Since I sell many of these "gimmicks" to auto dealers, I have to say that you are right on.   The incentive cannot do the job for the dealer.  All our gifts can do  is to help grab the…"
Feb 17, 2016
steven chessin commented on Paul Moran's blog post Gorillas, Balloons and Wavy Tube Men. Oh My!
"Paul -  Corporate auto dealers are anti-differentiation. Cookie-cutter and proud of it. I only work with independents with reputations for old-fashioned customer care and integrity.          "
Feb 11, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Vboost
What is your current position within your organization?
President / CEO
What is your company website?
http://vboost.com
How did you specifically hear about DealerELITE? If referred, who?
through business associates
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vboost works with hundreds of auto dealers and we intend to share our best practices. I am CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's Blog

Social Media is Alive and Killing It!

Posted on July 6, 2018 at 9:29am 0 Comments

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 

Social media is not only growing, it’s becoming more…

Continue

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

Posted on June 25, 2018 at 9:51am 0 Comments

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

 

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These…

Continue

In Car Sales, the Best Social Marketer Wins

Posted on May 11, 2018 at 10:06am 0 Comments

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.

 

A…

Continue

VBOOST launches two new products as part of NEW vboost 3.0 release for auto dealers

Posted on May 2, 2018 at 10:05am 0 Comments

Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom

 

Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…

Continue

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