Paul Moran
  • Male
  • Huntington Beach, CA
  • United States
  • Vboost
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Paul Moran's blog post was featured

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme…See More
Mar 26, 2016
Paul Moran was featured
Mar 26, 2016
DealerELITE liked Paul Moran's blog post New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important
Mar 26, 2016
Paul Moran posted a blog post

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced an extreme…See More
Mar 25, 2016
Paul Moran posted a blog post

Bad Credit? Time to Roll out the Red Carpet

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite that, many…See More
Mar 11, 2016
Paul Moran's 2 blog posts were featured
Feb 29, 2016
DealerELITE liked Paul Moran's blog post Are Your Listening Ears On? ‘Cause It’s About to Get Loud
Feb 29, 2016
Paul Moran was featured
Feb 29, 2016
DealerELITE liked Paul Moran's blog post Herd Your Way to More Sales
Feb 27, 2016
Paul Moran posted a blog post

Herd Your Way to More Sales

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?This phenomenon is called the “herd mentality” and is very common in the animal…See More
Feb 26, 2016
Melissa Terzi commented on Paul Moran's blog post Gorillas, Balloons and Wavy Tube Men. Oh My!
"Great points made here Paul.  Since I sell many of these "gimmicks" to auto dealers, I have to say that you are right on.   The incentive cannot do the job for the dealer.  All our gifts can do  is to help grab the…"
Feb 17, 2016
steven chessin commented on Paul Moran's blog post Gorillas, Balloons and Wavy Tube Men. Oh My!
"Paul -  Corporate auto dealers are anti-differentiation. Cookie-cutter and proud of it. I only work with independents with reputations for old-fashioned customer care and integrity.          "
Feb 11, 2016
Paul Moran posted a blog post

Gorillas, Balloons and Wavy Tube Men. Oh My!

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer televisions, iPads…See More
Feb 11, 2016
Tim Pendergast liked Paul Moran's blog post Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?
Feb 4, 2016
steven chessin commented on Paul Moran's blog post Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?
"I agree with Jim  - compliance of media standards  - including personal social media is necessary - but - the  "monitoring" should be from the start - rather than after-the-fact when it is too late.    "
Feb 1, 2016
Jim Boldebook commented on Paul Moran's blog post Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?
"Good post Paul, but I urge dealers to monitor any salesperson's site so they can avoid legal issues.  For instance, a salesman at dealership I work with was posting payments with vehicle pics.  Absolutely illegal and it can come back…"
Jan 30, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Vboost
What is your current position within your organization?
President / CEO
What is your company website?
http://vboost.com
How did you specifically hear about DealerELITE? If referred, who?
through business associates
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vboost works with hundreds of auto dealers and we intend to share our best practices. I am CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's Blog

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

Posted on March 25, 2016 at 9:02am 0 Comments

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

Continue

Bad Credit? Time to Roll out the Red Carpet

Posted on March 11, 2016 at 9:09am 0 Comments

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…

Continue

Herd Your Way to More Sales

Posted on February 26, 2016 at 8:21am 0 Comments

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is…

Continue

Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted on February 11, 2016 at 6:00am 2 Comments

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…

Continue

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