Paul Moran
  • Male
  • Huntington Beach, CA
  • United States
  • Vboost
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Vboost
What is your current position within your organization?
President / CEO
What is your company website?
http://vboost.com
How did you specifically hear about DealerELITE? If referred, who?
through business associates
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vboost works with hundreds of auto dealers and we intend to share our best practices. I am CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's Blog

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

Posted on March 25, 2016 at 9:02am 0 Comments

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

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Bad Credit? Time to Roll out the Red Carpet

Posted on March 11, 2016 at 9:09am 0 Comments

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…

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Herd Your Way to More Sales

Posted on February 26, 2016 at 8:21am 0 Comments

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is…

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Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted on February 11, 2016 at 6:00am 2 Comments

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…

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Blog Posts

Clean Diesel Vs. Diesel

Posted by PowerFlo Diesel on April 20, 2018 at 8:02am 0 Comments

It’s hard to imagine commerce without diesel fuel. From the ships that carry cargo across the oceans to the trains and trucks that haul those goods to their ultimate destinations, diesel fuel is what makes all of it possible. However, that power…

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Get Secure and Reliable Car Title Loan Services

Posted by Simon Hopes on April 19, 2018 at 2:55pm 0 Comments

Cash is the most important part of every human being’s life. But, sometimes it is not available when you need more. At that time, the loan is the best option that can help you to solve problems. If you want emergency cash then,…

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BLACK BOOK AND AUCTIONACCESS ANNOUNCE AUCTIONACCESS MOBILE PROMOTION

Posted by Black Book on April 19, 2018 at 1:44pm 0 Comments

Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital…

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Write Service Podcast: Episode 25- Key to Making an Extra 5-10% Income

Posted by Jeff Cowan on April 19, 2018 at 12:00pm 0 Comments

This week, Jeff discusses the key to making an extra 5-10% income: having a strong follow-up program! Don't allow yourself or your process to become automated, don't rely on one approach for everyone, and always remember that NOTHING exceeds…

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