Paul Moran
  • Male
  • Huntington Beach, CA
  • United States
  • Vboost
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Vboost
What is your current position within your organization?
President / CEO
What is your company website?
http://vboost.com
How did you specifically hear about DealerELITE? If referred, who?
through business associates
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vboost works with hundreds of auto dealers and we intend to share our best practices. I am CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's Blog

New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

Posted on March 25, 2016 at 9:02am 0 Comments

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

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Bad Credit? Time to Roll out the Red Carpet

Posted on March 11, 2016 at 9:09am 0 Comments

The car business is a people business. Because of that, dealerships see customers from a variety of backgrounds, income levels and credit histories. And, for a salesperson or manager, there’s nothing more disheartening than to spend a lot of time with a customer just to discover that they are credit challenged. Despite…

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Herd Your Way to More Sales

Posted on February 26, 2016 at 8:21am 0 Comments

How many times have you been driving to someplace new in your vehicle – say to a concert – and, as you get closer, you end up following the large group of cars, as you assume they are going to the concert too, and that they know where they’re going?

This phenomenon is called the “herd mentality” and is…

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Gorillas, Balloons and Wavy Tube Men. Oh My!

Posted on February 11, 2016 at 6:00am 2 Comments

Our industry does a lot with gimmicks. You’d be hard pressed to drive through an auto mall or other area dense with dealerships and not see balloons, giant inflatable gorillas or wavy tube men. On nice days, we attempt to lure shoppers in with hot dogs and sodas. We incentivize test drives. We offer…

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Blog Posts

SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Posted by John Sternal on November 17, 2017 at 2:27pm 0 Comments

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re…

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El Segundo car accident lawyer

Posted by Samuel on November 17, 2017 at 5:00am 0 Comments

El Segundo Personal Injury

You should never need to experience after your El Segundo auto crash due to the neglect of an additional. An accident lawyer experienced in assisting victims of vehicle collisions in El Segundo gets you the compensation you are…

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Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution

Posted by DealerELITE on November 16, 2017 at 6:23pm 0 Comments

Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution



Baltimore, MD – November 16, 2017 – CallRevu, a leading provider of automotive dealer call management software that delivers dealership customers… Continue

#40 Episode: How to Build an Unstoppable Culture

Posted by Dave Anderson on November 16, 2017 at 2:02pm 0 Comments

Bonus Thurs Episode: Dave & special guest David A Gillum Jr., GM of America’s #1 volume Mazda dealership, Galpin Mazda discuss what it takes…

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