Paul Moran
  • Male
  • Huntington Beach, CA
  • United States
  • Vboost
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Paul Moran posted a blog post

The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical. Take Amazon. Hundreds of millions of consumers buy…See More
20 hours ago
Paul Moran posted a blog post

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealersNewport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers taking delivery of their vehicles have driven over the ten million mark. This has increased referral…See More
Aug 13
Paul Moran posted a blog post

Influencer Marketing: You Don’t Need an Instagram Model

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right type of…See More
Jul 30
Paul Moran posted a blog post

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks. According to Social Media Today, Facebook has changed how it…See More
Jul 16
Paul Moran posted a blog post

Social Selling: Why Dealers Should Adopt It

Let’s go back in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic. Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no existing CRM database, they also had zero prospects to follow up with. Salespeople simply hoped to…See More
Jun 27
Paul Moran posted a blog post

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year. Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program with over 7,000 video views and more than 4,000 video shares made by its’ customers and their…See More
Jun 25
Paul Moran posted a blog post

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most visible people in…See More
May 30
Paul Moran posted a blog post

Why Every Dealership Should Pay Attention to Social Media

When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021. An interesting article on Entrepreneur.com…See More
May 2
Paul Moran posted a blog post

VBOOST Expands Footprint in Midwest & East Coast, Signing More Auto Dealer Groups

Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/OH, the Lindsay Auto Group in VA, and several in dealerships in New York. Vboost is highly scalable for…See More
Apr 15
Paul Moran posted a blog post

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all. The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail to reach the customer and get…See More
Nov 5, 2018
Paul Moran's blog post was featured

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others. However, it’s still very difficult to know what the best TIME is to post content in order to maximize exposure. Consider…See More
Sep 24, 2018
Paul Moran posted a blog post

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others. However, it’s still very difficult to know what the best TIME is to post content in order to maximize exposure. Consider…See More
Sep 24, 2018
Paul Moran posted a blog post

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits   Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive viral marketing company. The viral lift was measured by the…See More
Sep 10, 2018
Paul Moran's blog post was featured

An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and potential. Regardless, dealerships are shifting their focus away from traditional media towards digital and allocating more budget to social…See More
Aug 23, 2018
Paul Moran posted a blog post

An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and potential. Regardless, dealerships are shifting their focus away from traditional media towards digital and allocating more budget to social…See More
Aug 23, 2018
Paul Moran posted a blog post

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists! Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media platform Instagram was acquired in…See More
Jul 6, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Vboost
What is your current position within your organization?
President / CEO
What is your company website?
http://vboost.com
How did you specifically hear about DealerELITE? If referred, who?
through business associates
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Vboost works with hundreds of auto dealers and we intend to share our best practices. I am CEO of Vboost, Inc., the first proactive process to create positive viral marketing in the retail automotive space. I have over 28 years of experience in creating digital marketing programs and introducing dealers to effective technologies. My expertise covers all aspects of traditional, digital and social marketing.

Paul Moran's Blog

The Truth About Reviews

Posted on August 23, 2019 at 10:03am 0 Comments

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.

 

Take Amazon. Hundreds of…

Continue

Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients

Posted on August 13, 2019 at 11:04am 0 Comments

Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers

Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…

Continue

Influencer Marketing: You Don’t Need an Instagram Model

Posted on July 30, 2019 at 10:07am 0 Comments

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Continue

A Change That Extends Your Dealership’s Reach on Facebook

Posted on July 16, 2019 at 10:25am 0 Comments

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

Continue

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