It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.
I should go ahead and add an addendum to the premise before I begin. Numbers aren't really lying, but they can definitely…
ContinueAdded by JD Rucker on February 22, 2015 at 10:46pm — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by Bronco's update watch on January 26th.…
ContinueAdded by JD Rucker on February 4, 2015 at 10:30pm — 2 Comments
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…
ContinueAdded by JD Rucker on January 4, 2013 at 8:30am — No Comments
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites they visit are…
ContinueAdded by JD Rucker on December 25, 2012 at 8:00am — 3 Comments
There were several takeaways from Nielsen's recent mobile studysurrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices…
ContinueAdded by JD Rucker on November 15, 2012 at 9:34am — No Comments
There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my…
ContinueAdded by JD Rucker on October 9, 2012 at 12:35am — 1 Comment
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