There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.
Which is better for search PPC,…
ContinueAdded by JD Rucker on July 7, 2015 at 4:41am — No Comments
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…
ContinueAdded by JD Rucker on July 5, 2015 at 10:07am — No Comments
When you have two people who have combined for over two decades of working with automotive website providers, you would think that they the company they would build together would be another website provider. It wasn't. There's a reason for this.
Search and social are the marketing venues we chose to pursue for one big reason: minimal parody. Car dealers have…
ContinueAdded by JD Rucker on April 29, 2015 at 7:17pm — No Comments
We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate landing page rather than push them directly…
ContinueAdded by JD Rucker on September 19, 2014 at 5:00am — 7 Comments
I really don't know who I'm going to offend on this one. We've been researching so many vendors over the last couple of months that work with chat, lead-gen widgets, and website platforms themselves that we haven't taken the time to explore PPC vendors. Maybe that's why I was blindsided to find out that there are at least two vendors out there charging 20% and one…
ContinueAdded by JD Rucker on April 22, 2014 at 2:55am — 3 Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…
ContinueAdded by JD Rucker on December 23, 2013 at 8:00am — 1 Comment
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance. Here's why:
Seriously,…
ContinueAdded by JD Rucker on December 12, 2013 at 7:30am — 8 Comments
The next age of advertising is right around the corner. With Google's announcement of +Post ads, we…
ContinueAdded by JD Rucker on December 9, 2013 at 4:55pm — No Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…
ContinueAdded by JD Rucker on April 9, 2013 at 11:11am — No Comments
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