It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor.…
ContinueAdded by Big Tom LaPointe on February 28, 2016 at 9:33pm — 16 Comments
The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015 National Automotive Dealers Association conference kicked off,…
ContinueAdded by Big Tom LaPointe on January 25, 2015 at 4:00pm — No Comments
ContinueSome people want it to happen,
some wish it would happen,
others make it happen. ~ Michael Jordan…
Added by Big Tom LaPointe on January 21, 2015 at 9:30am — No Comments
Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…
ContinueAdded by Big Tom LaPointe on November 29, 2014 at 5:30pm — No Comments
"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…
ContinueAdded by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
There are numerous ways to build success into your live chat strategy, but if you want the ONE THING that is sure to guarantee embarrassment and failure (not to mention waste time and money), try this: make your guests give you contact information before you (or your live chat vendor) have a live chat…
ContinueAdded by Big Tom LaPointe on August 3, 2013 at 12:30am — No Comments
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