Automotive news says its a $30 Billion business. Manufacturers are doing little to tap the market and dealers even less. This is no longer a market to watch. It is time to get involved. Do something. Do anything, but don't sit idle. We are testing the waters with stylish leathers, matte finishes and wheels. Customers love to look and love to buy. You might "dress up" the wrong car. Customers will say "wow- if that were a sedan I'd buy it", It it were...a coupe....silver...white... you get it. The answer is "we can customize whatever you want!" The point is it introduces the possibilities. It gets the "purchasing juice flowing". It gets salespeople and consumers excited! Don't wait. Just do it.