In an interesting piece posted on the Automotive News website over the weekend, Diana T. Kurylko details how manufacturers are able to make real connections with buyers through Twitter, Vine and Instagram.

She points out that even boutique brands like Land Rover and Subaru recognize that smartphones and tablets use is high enough that 25 to 35 percent of their marketing is digital. She also explained how Lexus used 3-D holographic projection to interact with people and how Honda used Twitter's Vine social video site for a recent promotion.

Check out the article here.