Can We Sell Cars On Twitter?
I was recently asked if it were possible to sell cars using twitter. When I said absolutely, you could see the wheels of doubt begin to spin out of control. I started to sell the idea when I realized I was in the midst of a non-believer at which point I stopped trying to convince the uneducated and changed the subject.
See, it isn’t my job to convince you. It’s my job to show you and the question you should be asking is, “How do I sell cars using twitter?” to which I would be more than happy to show you. Right now there are thousands of people tweeting about their potential purchase and very few people are listening and those that are listening aren’t paying attention, they are selling. They are using twitter like a cold call sheet and invading the space of a potential customer by saying things like, “We have the best deals in town, come see me at ABC Dealer” What they should be doing is treating as if they were trying to get a date with the prom queen. You have to strategize your approach and here are a few tips to keep you from looking like said dealer.
- Use Twitter search
- Retweet and favorite said potential
- List potential customer
How To Sell Cars Using Twitter
The second part of this conversion only works if the first part is handled correctly. The first part is designed to open a line of communication and start the conversation moving towards the ZMOT or zero moment of truth. In this case I would say that would be when the customer walks through the door.
Initially you are essentially cold calling but you are handling the potential customer in a way that feels more like a warm lead. You are tuning into the conversation and offering assistance. This looks very different from trying to sell your car by posting prices or making the mistake of turning into a commercial and saying “come on down we will take care of you” this is a huge mistake that almost everyone makes.
To make the transition you have to understand that you are building a relationship from the ground up and if done properly you could build a career and never have to take customer on the lot so treat it with respect and it will take care of you.
Unsolicited support is a great way to offer potential customers a helping hand. If you can offer more support than the other guy, YOU WIN and most of all the customer wins. That is what social media is all about offering support with no way of knowing whether it will be received and reciprocated.
Selling in a digital age requires you to let go of your fear and just help people. Quid Pro Quo is over and the sooner you make a shift in the way you aggregate information the sooner you can reap the benefits of the information age.
How powerful is "Advanced Twitter Search"?
Check out the video how to sell cars on twitter Targeted Search
By: Used Car Ricky
Automotive Zealot & Social Butterfly
Sell More Cars Manny Luna!~