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Mathew Koenig
  • Male
  • Kalamazoo, MI
  • United States
  • KonigCo LLC
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Mathew Koenig's Discussions

Outside Sales Warriors Needed in Multiple Markets for Best Mobile Marketing Dealer Tool

Started Mar 3, 2013 0 Replies

KonigCo brought AutoCapture to market in August 2012 and our mobile marketing products are already dominating the natural search on Google! See for yourself and search Google for: The best mobile…Continue

Tags: marketing, advertising, auto, dealership, mobile

Anyone ever use A.V.A. from Turn Key Events?

Started Feb 22, 2013 0 Replies

Hey dE super stars! I have a dealer client who is considering A.V.A. from Turn Key Events.Getting beyond their attempt at a hot cyborg chick for their marketing and their 'military technology'…Continue

Tags: help, advice, response, email, ava

In need of your experiences

Started Feb 8, 2013 0 Replies

I'm curious to find out if any of you have tried bluetooth or wifi proximity marketing at your dealerships? We've had a few dealers ask us about it and we haven't done it so before passing any advice…Continue

How do you know a salesperson is worth hiring?

Started Jan 16, 2013 0 Replies

In 2001 I worked for an Automotive Group that had a VERY extensive interview process. We bought in to the mentality that you can mold a salesperson but you can't make one from scratch so we had 5…Continue

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Mathew Koenig's Page

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Mathew Koenig's video was featured

10 Get Happy Stop Seeking Approval from Others

--------------------------------------- Mat Koenig is the CEO of Buscador de Auto and KonigCo. He is an author, father, and public speaker. When he isn't tra...
Aug 21
Mathew Koenig is now friends with steven chessin and Chris Speer
Aug 12
Mathew Koenig's video was featured

1 Get Happy Eliminate Limiting Beliefs

--------------------------------------- Mat Koenig is the CEO of Buscador de Auto and KonigCo. He is an author, father, and public speaker. When he isn't tra...
Aug 2
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Mathew Koenig's 3 videos were featured
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DealerELITE liked Mathew Koenig's video
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Mathew Koenig posted videos
Jul 24
Mathew Koenig commented on Elise Kephart 's blog post 5 Reasons your Follow-up Process Sucks and How to Fix It
"Excellent article Elise. Everybody should be using this and if they are not they are crazy!"
Jul 16
Mathew Koenig liked Elise Kephart 's blog post 5 Reasons your Follow-up Process Sucks and How to Fix It
Jul 16
Mathew Koenig shared their blog post on Google +1
Jun 16, 2015
Mathew Koenig posted a blog post

Practical info that people can use? Yeah, we have that.

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.The store changes their process/training too oftenThe desk doesn't buy in so they detrain their people every time they work a dealThe training is boringThe sales person feels like they can't use it to make money TODAY Good bad or indifferent, these concerns exist so I thought, what the heck, let's do a free 20 minute sales…See More
Jun 16, 2015
Mathew Koenig commented on jeff sterns's blog post A Logical Connection Between Texting and Website Chat
"Good read Jeff. Its a common misconception that generating leads by text is hard because almost every company out there has taken the Starbucks approach and customers don't want to be blasted with text like they are with emails so they…"
Jan 4, 2015
Mathew Koenig commented on Stan Sher's blog post The Fall 2014 Automotive Conference Showdown
"Some are the same BUT training managers is different than training an internet salesperson bud. Different conference focus :)"
Sep 9, 2014

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
KonigCo LLC
What is your current position within your organization?
CEO
What is your company website?
http://konig.co
What is your Facebook page/URL?
http://facebook.com/konigco
What is your LinkedIn page/URL?
http://linkedin.com/in/matkoenig
How did you specifically hear about dealerELITE? If referred, who?
Susan Tyson of Dealer Communications
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I offer two decades of automotive experience to share. 12 years on the retail side in every position on the front end of a store including Director of Training for a 13 store automotive group in the midwest. I have been on the 'vendor' side for the past 8 years. I worked for Cars.com as a sales training manager and dealer trainer. After working with Cars.com I helped launch the first successful Tier 3 Direct to Dealer Program with Edmunds.com which lead to national success for their product including the addition of 100+ sales team members. I have experience in social marketing with ResponseLogix and Digital Air Strike and recently I have transitioned to focus on my own Company, KonigCo. KonigCo provides the best mobile marketing for Automotive Dealers. Find out more at http://konig.co

Mathew Koenig's Videos

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Mathew Koenig's Blog

Practical info that people can use? Yeah, we have that.

Posted on June 16, 2015 at 2:00pm 0 Comments

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

  • The store changes their process/training too often
  • The desk doesn't buy in so they detrain their people every time they work a deal
  • The training is boring
  • The sales person feels like they can't use it to make money TODAY

 

Good bad or…

Continue

Create Great Used Car Marketing Videos with just an iPad

Posted on June 27, 2014 at 3:00pm 0 Comments

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…
Continue

Still struggling to track showroom traffic?

Posted on April 25, 2014 at 12:35pm 0 Comments

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…

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Are you even OFFERING a way to convert your videos?

Posted on April 12, 2014 at 3:47pm 3 Comments

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. 

I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…

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Comment Wall (5 comments)

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At 6:04pm on November 18, 2013, Nancy Khan said…

Thank u, you as well!

At 9:38am on January 5, 2012, Mathew Koenig said…
Check out my handy closing tool Here http://autotraining.tv/autocloses/
At 3:07pm on November 29, 2011, Mathew Koenig said…
"We all have two choices: we can make a living or we can design a life." - Jim Rohn
At 10:05am on September 6, 2011, Mathew Koenig said…
"Have fun at what you do. Laughing is tactic approval. Make the prospect laugh." Jeffrey Gitomer - The Sales Bible
At 7:29pm on August 31, 2011, Mathew Koenig said…
AutotrainingTV refreshed with quick free samples. Check it out http://autotraining.tv
 
 
 

Blog Posts

Evolving with Millennials

Posted by Shawn Morse on September 29, 2016 at 4:47pm 0 Comments

Creating a unique and engaging experience is key to…

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Basic Deal Desking Principles

Posted by Michael Hargrove on September 29, 2016 at 3:00pm 0 Comments

I was asked to share with sales managers some of the common…

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WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Posted by John Sternal on September 29, 2016 at 2:59pm 0 Comments

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month.…

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Depreciation Slower in Sub-Compact Cars Last Week

Posted by Black Book on September 29, 2016 at 2:08pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Coach Meyer's Three Rules of Leadership

Posted by Dave Anderson on September 29, 2016 at 11:40am 0 Comments

Coach Don Meyer is a college basketball national champion and legend, compiling a record of 923-324 (74%) over four decades. He was a mentor to many successful coaches, including Tennessee’s Pat Summit. Meyer kept…

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Why Training Needs To Be Part Of Your Advertising Budget

Posted by Colin Thomas on September 29, 2016 at 9:57am 0 Comments

https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k…

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