Mathew Koenig
  • Male
  • Kalamazoo, MI
  • United States
  • KonigCo LLC
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Mathew Koenig's Discussions

Outside Sales Warriors Needed in Multiple Markets for Best Mobile Marketing Dealer Tool

Started Mar 3, 2013 0 Replies

KonigCo brought AutoCapture to market in August 2012 and our mobile marketing products are already dominating the natural search on Google! See for yourself and search Google for: The best mobile…Continue

Tags: marketing, advertising, auto, dealership, mobile

Anyone ever use A.V.A. from Turn Key Events?

Started Feb 22, 2013 0 Replies

Hey dE super stars! I have a dealer client who is considering A.V.A. from Turn Key Events.Getting beyond their attempt at a hot cyborg chick for their marketing and their 'military technology'…Continue

Tags: help, advice, response, email, ava

In need of your experiences

Started Feb 8, 2013 0 Replies

I'm curious to find out if any of you have tried bluetooth or wifi proximity marketing at your dealerships? We've had a few dealers ask us about it and we haven't done it so before passing any advice…Continue

How do you know a salesperson is worth hiring?

Started Jan 16, 2013 0 Replies

In 2001 I worked for an Automotive Group that had a VERY extensive interview process. We bought in to the mentality that you can mold a salesperson but you can't make one from scratch so we had 5…Continue

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Which best describes you?
What company do you work for (or own)?
KonigCo LLC
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What is your company website?
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How did you specifically hear about DealerELITE? If referred, who?
Susan Tyson of Dealer Communications
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I offer two decades of automotive experience to share. 12 years on the retail side in every position on the front end of a store including Director of Training for a 13 store automotive group in the midwest. I have been on the 'vendor' side for the past 8 years. I worked for as a sales training manager and dealer trainer. After working with I helped launch the first successful Tier 3 Direct to Dealer Program with which lead to national success for their product including the addition of 100+ sales team members. I have experience in social marketing with ResponseLogix and Digital Air Strike and recently I have transitioned to focus on my own Company, KonigCo. KonigCo provides the best mobile marketing for Automotive Dealers. Find out more at

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Mathew Koenig's Blog

Practical info that people can use? Yeah, we have that.

Posted on June 16, 2015 at 2:00pm 0 Comments

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

  • The store changes their process/training too often
  • The desk doesn't buy in so they detrain their people every time they work a deal
  • The training is boring
  • The sales person feels like they can't use it to make money TODAY


Good bad or…


Create Great Used Car Marketing Videos with just an iPad

Posted on June 27, 2014 at 3:00pm 0 Comments

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…

Still struggling to track showroom traffic?

Posted on April 25, 2014 at 12:35pm 0 Comments

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…


Are you even OFFERING a way to convert your videos?

Posted on April 12, 2014 at 3:47pm 3 Comments

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. 

I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…


Comment Wall (5 comments)

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At 6:04pm on November 18, 2013, Nancy Khan said…

Thank u, you as well!

At 9:38am on January 5, 2012, Mathew Koenig said…
Check out my handy closing tool Here
At 3:07pm on November 29, 2011, Mathew Koenig said…
"We all have two choices: we can make a living or we can design a life." - Jim Rohn
At 10:05am on September 6, 2011, Mathew Koenig said…
"Have fun at what you do. Laughing is tactic approval. Make the prospect laugh." Jeffrey Gitomer - The Sales Bible
At 7:29pm on August 31, 2011, Mathew Koenig said…
AutotrainingTV refreshed with quick free samples. Check it out




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Blog Posts

Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…


1960s/1970s Japanese Collectibles See Increased Interest as of Late

Posted by Black Book on April 25, 2018 at 3:35pm 0 Comments

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…


3 Reasons Your Service Advisors Are Leaving

Posted by Sally Whitesell on April 25, 2018 at 3:00pm 0 Comments

Keep your customers by keeping your employees.

Employee turnover in the automotive industry has…


The Magic Formula for Success

Posted by Bill Wittenmyer on April 25, 2018 at 10:40am 0 Comments

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not…


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