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Mathew Koenig
  • Male
  • Kalamazoo, MI
  • United States
  • KonigCo LLC
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  • Nancy Khan
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Mathew Koenig's Discussions

Outside Sales Warriors Needed in Multiple Markets for Best Mobile Marketing Dealer Tool

Started Mar 3, 2013 0 Replies

KonigCo brought AutoCapture to market in August 2012 and our mobile marketing products are already dominating the natural search on Google! See for yourself and search Google for: The best mobile…Continue

Tags: marketing, advertising, auto, dealership, mobile

Anyone ever use A.V.A. from Turn Key Events?

Started Feb 22, 2013 0 Replies

Hey dE super stars! I have a dealer client who is considering A.V.A. from Turn Key Events.Getting beyond their attempt at a hot cyborg chick for their marketing and their 'military technology'…Continue

Tags: help, advice, response, email, ava

In need of your experiences

Started Feb 8, 2013 0 Replies

I'm curious to find out if any of you have tried bluetooth or wifi proximity marketing at your dealerships? We've had a few dealers ask us about it and we haven't done it so before passing any advice…Continue

How do you know a salesperson is worth hiring?

Started Jan 16, 2013 0 Replies

In 2001 I worked for an Automotive Group that had a VERY extensive interview process. We bought in to the mentality that you can mold a salesperson but you can't make one from scratch so we had 5…Continue

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Mathew Koenig's Page

Latest Activity

Mathew Koenig shared their blog post on Google +1
Jun 16
Mathew Koenig posted a blog post

Practical info that people can use? Yeah, we have that.

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.The store changes their process/training too oftenThe desk doesn't buy in so they detrain their people every time they work a dealThe training is boringThe sales person feels like they can't use it to make money TODAY Good bad or indifferent, these concerns exist so I thought, what the heck, let's do a free 20 minute sales…See More
Jun 16
Mathew Koenig commented on jeff sterns's blog post A Logical Connection Between Texting and Website Chat
"Good read Jeff. Its a common misconception that generating leads by text is hard because almost every company out there has taken the Starbucks approach and customers don't want to be blasted with text like they are with emails so they…"
Jan 4
Mathew Koenig commented on Stan Sher's blog post The Fall 2014 Automotive Conference Showdown
"Some are the same BUT training managers is different than training an internet salesperson bud. Different conference focus :)"
Sep 9, 2014
Mathew Koenig commented on Stan Sher's blog post The Fall 2014 Automotive Conference Showdown
"Stan. In regard to Jim Ziegler's Sales Management Superconference I spoke there in Texas and I'll be speaking in Atlanta in November. Let me be clear, it's not the same people from Internet Battle Plan (I wasn't there in Seattle)…"
Sep 9, 2014
Mathew Koenig's blog post was featured

Create Great Used Car Marketing Videos with just an iPad

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on the App Store). This tutorial is…See More
Jun 30, 2014
Mathew Koenig posted a blog post

Create Great Used Car Marketing Videos with just an iPad

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on the App Store). This tutorial is…See More
Jun 27, 2014
Mathew Koenig commented on Mathew Koenig's blog post Do your salespeople really suck or do you?
"Thank you for the comment Marty and thank you Roger. Roger I understand your frustration, after 20 years in this industry I've come to realize 2 things: 1. nothing will change if we give up. 2. we can never give up. Yes there are many managers…"
May 28, 2014
Roger Sowers commented on Mathew Koenig's blog post Do your salespeople really suck or do you?
"I can count on one hand the number of times I've been given a one on one with the sales manager in an auto dealership.  I hear what you are saying but your advice is going to fall on deaf ears. Dealership principals have little…"
May 28, 2014
Mathew Koenig posted a video

Is Content really "KING" in Marketing?

In this quick video I share a few tips regarding content video marketing. Video is more like a recipe, think of content as the main course, but there are oth...
May 27, 2014
Mathew Koenig posted a video

Mats Mobile Motivation - Stop the Shop with a Video

If you'd like to stop the shop for just enough time to call those customers right after they submit a lead then you're going to love this QuickTip. Check it ...
Apr 18, 2014
Mathew Koenig and Joe Clementi are now friends
Apr 18, 2014
Mathew Koenig posted a video

About those happy customer photo - Mats Mobile Motivation QuickTip

Consumer privacy is at the forefront of everything these days. If you don't want to land yourself in a multimillion dollar lawsuit, use this quick tip next t...
Apr 16, 2014
Frank Renaldi and Mathew Koenig are now friends
Apr 16, 2014
Mathew Koenig commented on Mathew Koenig's blog post Are you even OFFERING a way to convert your videos?
"I'll take a look Frank. I'll be out of pocket today but you can reach out to me as well at 2693121787 tomorrow or Friday. I'd love to chat."
Apr 16, 2014
Frank Renaldi commented on Mathew Koenig's blog post Are you even OFFERING a way to convert your videos?
"Sorry forgot to leave my cell...484.788.8682"
Apr 16, 2014
Frank Renaldi commented on Mathew Koenig's blog post Are you even OFFERING a way to convert your videos?
"Great post and it seems we believe in the same type of lead capture systems and lead engagement. Amazing timing on your post as well, I just wrote and "in search of" post for this exact style of product. Please take a look at it and feel…"
Apr 16, 2014
Mathew Koenig replied to Frank Renaldi's discussion Text Messaging Campaign....
"SMS is great for lead generation but there aren't any good quality programs that also protect the legal needs of your dealer in that price range. I'd be happy to show your dealer what we have but you can take a peek at…"
Apr 15, 2014
Mathew Koenig posted a blog post

Are you even OFFERING a way to convert your videos?

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or worse these things run…See More
Apr 12, 2014
Marty commented on Mathew Koenig's blog post Do your salespeople really suck or do you?
"Excellent Mat. "
Apr 1, 2014

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
KonigCo LLC
What is your current position within your organization?
CEO
What is your company website?
http://konig.co
What is your Facebook page/URL?
http://facebook.com/konigco
What is your LinkedIn page/URL?
http://linkedin.com/in/matkoenig
How did you specifically hear about dealerELITE? If referred, who?
Susan Tyson of Dealer Communications
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I offer two decades of automotive experience to share. 12 years on the retail side in every position on the front end of a store including Director of Training for a 13 store automotive group in the midwest. I have been on the 'vendor' side for the past 8 years. I worked for Cars.com as a sales training manager and dealer trainer. After working with Cars.com I helped launch the first successful Tier 3 Direct to Dealer Program with Edmunds.com which lead to national success for their product including the addition of 100+ sales team members. I have experience in social marketing with ResponseLogix and Digital Air Strike and recently I have transitioned to focus on my own Company, KonigCo. KonigCo provides the best mobile marketing for Automotive Dealers. Find out more at http://konig.co

Mathew Koenig's Videos

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Mathew Koenig's Blog

Practical info that people can use? Yeah, we have that.

Posted on June 16, 2015 at 2:00pm 0 Comments

For reasons known only to God people still struggle with sales training. Rather than spend hours digging into why that is, I wan too just bullet point the ones that stand out.

  • The store changes their process/training too often
  • The desk doesn't buy in so they detrain their people every time they work a deal
  • The training is boring
  • The sales person feels like they can't use it to make money TODAY

 

Good bad or…

Continue

Create Great Used Car Marketing Videos with just an iPad

Posted on June 27, 2014 at 3:00pm 0 Comments

A lot of dealers have had success with our iCar Video New Car marketing program but all of my friends ask what they can do for their used cars. Until now, I haven't had a good answer that let them make good looking videos consistently, in a way that was fast and easy.
Today, I am going to share with you a fast and easy method for my dealer pals to create Used Car marketing videos in minutes with nothing more than an iPad mini ($249 at Walmart) and iMovie ($5 on…
Continue

Still struggling to track showroom traffic?

Posted on April 25, 2014 at 12:35pm 0 Comments

One of our larger dealer group clients was sharing with me the other day that no matter how hard they try, they just can't seem to get their salespeople to log everyone into the CRM. This isn't a surprise and it isn't new, frankly, many dealers face the same challenge.

Let’s face facts: Salespeople struggle with logging people into the CRM. No matter how hard we try or how many meetings we have to communicate the importance of good measurement; business, laziness or just plain…

Continue

Are you even OFFERING a way to convert your videos?

Posted on April 12, 2014 at 3:47pm 3 Comments

With so many great marketing tools at our fingertips in today's day and age I still can't understand why ANY dealer would run a web video, TV commercial, or radio spot without including a SIMPLE way for shoppers to convert. 

I hear commercials that say "Stop in to abc motors..." or "Test drive the XYZ today at Abc motors". These run with the assumption that the buyer knows where you're at or the assumption that they're looking at the screen that shows your address...or…

Continue

Comment Wall (5 comments)

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Join DealerELITE.net

At 6:04pm on November 18, 2013, Nancy Khan said…

Thank u, you as well!

At 9:38am on January 5, 2012, Mathew Koenig said…
Check out my handy closing tool Here http://autotraining.tv/autocloses/
At 3:07pm on November 29, 2011, Mathew Koenig said…
"We all have two choices: we can make a living or we can design a life." - Jim Rohn
At 10:05am on September 6, 2011, Mathew Koenig said…
"Have fun at what you do. Laughing is tactic approval. Make the prospect laugh." Jeffrey Gitomer - The Sales Bible
At 7:29pm on August 31, 2011, Mathew Koenig said…
AutotrainingTV refreshed with quick free samples. Check it out http://autotraining.tv
 
 
 

Blog Posts

Take These Steps to Guarantee You're All on the Same Page

Posted by Paul Potratz on July 31, 2015 at 12:15pm 0 Comments

You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is…

Continue

Leverage Your Biggest Brand Advocates to Increase Sales

Posted by Paul Moran on July 31, 2015 at 9:41am 0 Comments

In today’s fast-paced world, it’s hard for businesses to cut through…

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Is Your Dealership In Conflict?

Posted by Alan Ram on July 30, 2015 at 4:49pm 0 Comments

Here’s the problem at many dealerships: In our…

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Joey Little and Jennifer Briggs Talking Lead Generation Strategy on Location at Feldman Automotive

Posted by Joseph Little on July 30, 2015 at 11:53am 0 Comments

@SocialLittleMan with @NextLevelBriggs Talking Lead Generation Strategty on location at Feldman Automotive…

Continue

ACCESS TO YOUR DMS

Posted by James A. Ziegler on July 30, 2015 at 9:24am 1 Comment

ACCESS TO YOUR DMS

It’s No Huge Secret that I Dislike Vendors Having Access to a Dealership’s DMS Computers. The majority of Companies Rooting Around in the Dealers DMS are Stealing Your Customer Data, Transaction Data, and even Financial…

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