Loading

New Study: Mobile App Users Become More Frequent Visitors to Dealership Service Department; Visiting Nearly 50% More Often Than Non-App Users

Study of 307 dealerships nationwide shows that for every 1,000 app users, a dealership receives, on average, $144,000 in incremental service revenue

 

Daytona Beach, FL – August 19, 2014 –DMEautomotive (DMEa) today released new research proving that mobile app users become more frequent visitors to a dealership’s service department after they download the app. The study looked at 307 dealerships nationwide that offer a dealership-branded mobile app and compared the 6-month service visit frequency of consumers after installing the app, versus prior to downloading.

 

According to the research, after downloading a dealership’s mobile app, users’

  • 6 month service visits increased by 25% after download of the app
  • service visit frequency grew 3.7 times faster than non-app users

 

“These are remarkable findings,” said Marcie Hopey, Director of Strategy for DMEautomotive. “While most dealers may think a branded mobile app is a ‘nice to have,’ this proves that not only do apps engage customers in unprecedented ways, they also deliver significant incremental service revenue.”

 

DMEautomotive estimates an annual lift of $144,000 in incremental service revenue for every 1,000 app users.

 

“This is striking evidence that a dealer-branded mobile app designed to keep customers engaged drives real service revenue,” said Mike Walther, president and CEO of DMEautomotive. “Combined with our previous research showing that a customer with a dealership-branded mobile app is 73% more likely to buy a vehicle from that dealer than a customer without one, and app users spend 7% more on their vehicle purchase than non-app users, it’s clear that apps have a profound and positive revenue lift on both the service lane and in the showroom.”

 

The DMEautomotive research studied over 2.2 million consumer records between the months of 04/2013 and 06/2014. The study covered a mix of 307 dealerships, representing multiple brands, store sizes, and regions, all of which offer Driver Connect, DMEautomotive’s dealership-branded mobile app, to their customers.

 

For further details on mobile app users vehicle purchasing behavior, click here.

 

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

 

 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 6034340, melanie@mwebbcom.com 

Cassandra Cavanah, MWEBB Communications, (818) 397-4630, cassandra@mwebbcom.com

 

Views: 16

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Sharon Hill on August 19, 2014 at 12:47pm

mobile is clearly crucial. I've heard that geo-location tools beef up sales conversions 200 to 300%. 

Blog Posts

Have you ever thought about owning your own business?

Posted by Craig Lockerd on February 8, 2016 at 1:30pm 0 Comments

 

 

 

Do you think about the…

Continue

How Is Buying Used Card More Beneficial

Posted by Simon Hopes on February 8, 2016 at 8:38am 0 Comments

Irrespective of whether you think of buying an old car or a new one, buying cars is always a very serious business. Not only is it expensive, you should be able to justify spending your hard earned money on it. Hence before making the final…

Continue

WHY A PORTABLE AIR COMPRESSOR CAN BE A LIFESAVER

Posted by Linda Wilson on February 8, 2016 at 2:00am 0 Comments

A tire-puncture in the middle of the highway can be plain catastrophic.  Therefore, before buying a rig, the discerning motor home buyers should take note of the fact that it’s the owner’s lackadaisical attitude toward tire-checking that causes…

Continue

Developing Content To Generate Sales

Posted by Paul Potratz on February 5, 2016 at 12:34pm 1 Comment

Make sure your site is accessible and resourceful to your clients.

Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can…

Continue

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Posted by Chris Miller on February 5, 2016 at 7:59am 0 Comments

Today’s cars come with very sophisticated technology, including live…

Continue

This Week in Social Media

Posted by Joseph Little on February 4, 2016 at 2:29pm 0 Comments

News for the Week of 2.4 

Snapchat Add Me…

Continue

newsletters

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service