Why the Average Salesperson Sells 10-12 Cars per Month Part 4: Poor Goal Planning DAVID LEWIS shares with you innovative ways to increase your sales and gros...
I am so glad you are all enjoying this series.
David, you have done a really excellent job with this series thus far. Writing it down and tracking it is such a key part. Plan your Work AND Work your Plan.Very educational and inspiring.
David Excellent Video
Of course David is right, poor planning/goal setting is the primary culprit, but the biggest blame should be placed squarely on the heads and hands of the dealer principal and managers for tolerating such mediocrity. That's why they get paid the big bucks. To lead. To train. To motivate. To monitor. To followup. To counsel. To promote, encourage and discipline including firing when necessary. Of all the exceptional dealerships I've had the privilege of working with over the past almost 35 years, the exceptional ones..most profitable..must successful..the ones with the greatest continuity, highest repeat/referral and brand loyalty are the dealerships that don't sit back idly waiting for salespeople to achieve their greatest potential. They install strategies, tactics and monitor the process every step of the way. You might just ask the question.. .why do average dealerships consistently underperform.
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