Comment

Comment by David Lewis on January 9, 2014 at 5:29pm

I am so glad you are all enjoying this series. 

Comment by Anne Fleming on January 9, 2014 at 5:22pm

David, you have done a really excellent job with this series thus far. Writing it down and tracking it is such a key part. Plan your Work AND Work your Plan.Very educational and inspiring. 

Comment by Chris Saraceno on January 9, 2014 at 5:13pm

David Excellent Video

Comment by Jim Boldebook on January 9, 2014 at 5:00pm

Of course David is right, poor planning/goal setting is the primary culprit, but the biggest blame should be placed squarely on the heads and hands of the dealer principal and managers for tolerating such mediocrity.  That's why they get paid the big bucks.  To lead.  To train.  To motivate.  To monitor.  To followup.  To counsel.  To promote, encourage and discipline including firing when necessary.  Of all the exceptional dealerships I've had the privilege of working with over the past almost 35 years, the exceptional ones..most profitable..must successful..the ones with the greatest continuity, highest repeat/referral and brand loyalty are the dealerships that don't sit back idly waiting for salespeople to achieve their greatest potential.  They install strategies, tactics and monitor the process every step of the way.  You might just ask the question.. .why do average dealerships consistently underperform.