Maximized Search Engine Marketing: How SEO and PPC Should Work Together

Event Details

Maximized Search Engine Marketing: How SEO and PPC Should Work Together

Time: February 8, 2012 from 9:45am to 11am
Location: Online Webinar
City/Town: Denver, CO.
Website or Map: https://www1.gotomeeting.com/…
Phone: 800-899-7791
Event Type: internet, marketing, webinar
Organized By: Brian Torrez
Latest Activity: Feb 6, 2012

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Event Description

Depending on which side of the fence a vendor is on, they will lean towards either search engine optimization or pay-per-click as the "winning" choice on which dealers should put the most effort. In reality, a properly-managed holistic search marketing strategy is the best approach.

In this webinar, JD talks about the strategies that are right for most dealers depending on their brand, size, market, and budgets. It's not a question of SEO vs PPC. It's a matter of finding the right balance to maximize both as complimentary components of an overarching search engine marketing strategy.


PRESENTER:
JD Rucker is responsible for overseeing the direction of digital marketing for the TK Carsites product line for automotive dealerships as well as for non-auto dealer clients under the Hasai brand. He has personally optimized over 150 individual websites and coordinated the optimization of 1000 websites. JD is recognized in the industry as the foremost authority on automotive SEO and is a renowned social media expert.


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