Because of the new Chrysler Standards, we have to get a CRM system. Yes I know, welcome to the 90's but we do not have a CRM. Obviously we want to save as much as possible and just got hit through the trees with an estimate. (20k training plus a monthly fee) I have been told by dealers using this same system that they put no money upfront and pay 1500 per month. What gives? Obviously everyone is aggressive for business, but why the variation? I would appreciate any ideas on other CRM's to look into besides ReyRey and what questions to ask- the kinds of questions that "you should've asked" before getting the system.
The owner, like all, want to spend little and receive more, but the biggest and the baddest system is not needed right now until we can show him what it can do for our business. BTW no long-term contract either, prob no longer than 2-3 years.
I have found one of the real important issues as far as tracking and overall performance rating is the integration ability with your current DMS. Its important to be able to not only pull customers into the DMS to work/make deals but also that the CRM pulls deals back into for tracking and future follow up. Seem less intigration with your DMS also offers many Service Dept benefits as well as Sales prospecting on high mileage customers. I so dont want to sound like a commercial however I have had experience with; Dealer Socket, Higher Gear, BuzzTrack, Cobal Lead Manager, MyReyRey, iMagic and a few that no longer even exist! Out of the CRM's that I have used Dealer Socket is my clear favorite for all the above reasons and ease of use along with the flexibility of process set up and management. Hope I didnt sound all preachy, and that it helps a lil! :)