Bill Wittenmyer
  • Male
  • Clinton, WA
  • United States
  • CDK Global
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Bill Wittenmyer's blog post was featured

Tap into Customer Emotions to Sell More Cars

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it? When it comes to car buying, not very many. Emotions often take center stage.   Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a couple buying a new car because they are…See More
Oct 15
Bill Wittenmyer posted a blog post

Tap into Customer Emotions to Sell More Cars

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it? When it comes to car buying, not very many. Emotions often take center stage.   Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a couple buying a new car because they are…See More
Oct 14
Bill Wittenmyer posted a blog post

5 Hidden Sources for New Leads

The saying, “Everything old is new again,” applies to your leads. Old leads can become new sales when you use the data in your CRM to re-start sales conversations with customers who are still in the market, or in the market again. This strategy is especially helpful if you’re not getting the volume of high-quality new leads that you’d like from your website and marketing efforts.…See More
Sep 30
Bill Wittenmyer posted a blog post

5 Tips for Selling in a Mobile-First World

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online. This constant connection and easy access to information lead customers to expect nothing less from you…See More
Sep 16
Bill Wittenmyer posted blog posts
Sep 2
Bill Wittenmyer posted a blog post

Close Deals with a Blended Sales Approach

Many dealers have seen their online shopping tools be used nearly twice as much over the past six months. With inbound calls also continuing to rise, it seems consumer behavior modification is a natural response to the current climate. So, what’s interesting about this? Phone and online closing rates are not corresponding to lead volume and the vast majority of customers still want to come into the dealership to finish the buying process. …See More
Aug 26
Bill Wittenmyer's blog post was featured

Want More Out of Current Leads? Lean on Your CRM.

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers? The short answer is “yes,” and here’s why: Today, a great customer experience drives loyalty, not product and/or price.Consumers expect personalized, relevant information to help them make the best purchasing decisions.Self-educated consumers want a consultative experience, not a hard sell. …See More
Jul 22
Bill Wittenmyer posted a blog post

Want More Out of Current Leads? Lean on Your CRM.

If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers? The short answer is “yes,” and here’s why: Today, a great customer experience drives loyalty, not product and/or price.Consumers expect personalized, relevant information to help them make the best purchasing decisions.Self-educated consumers want a consultative experience, not a hard sell. …See More
Jul 22
Bill Wittenmyer's blog post was featured

Keep the Summer Sales Steady with Service

As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams. So, how can your dealership weather the uncertainty and keep profits steady? My…See More
Jul 17
Bill Wittenmyer posted a blog post

Keep the Summer Sales Steady with Service

As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams. So, how can your dealership weather the uncertainty and keep profits steady? My…See More
Jul 15
Bill Wittenmyer's blog post was featured

5 Tips to Train & Retain Salespeople

How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News. That’s an alarming statistic when you consider it can cost upwards of $10,000 to replace one salesperson. This figure accounts for recruiting fees, on-boarding costs and potential lost revenue from missed deals. …See More
Jul 2
Bill Wittenmyer posted a blog post

5 Tips to Train & Retain Salespeople

How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News. That’s an alarming statistic when you consider it can cost upwards of $10,000 to replace one salesperson. This figure accounts for recruiting fees, on-boarding costs and potential lost revenue from missed deals. …See More
Jul 1
Bill Wittenmyer's blog post was featured

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what? A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships. …See More
May 29
Bill Wittenmyer posted a blog post

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what? A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships. …See More
May 29
Bill Wittenmyer's blog post was featured

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles? What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional way.…See More
May 20
Bill Wittenmyer posted a blog post

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles? What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional way.…See More
May 20

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CDK Global
What is your current position within your organization?
VP of Sales
What is your company website?
http://www.elead-crm.com
What is your Facebook page/URL?
http://www.facebook.com/eleadcrm
What is your LinkedIn page/URL?
http://www.linkedin.com/in/bill-wittenmyer-b38018a
How did you specifically hear about DealerELITE? If referred, who?
Community
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Bill Wittenmyer serves as VP of Sales for CDK Global. He has over 20 years experience in the automotive space.

Highly regarded as a dynamic and motivational speaker, as well as an industry leader with non-traditional views, Wittenmyer speaks at several prominent automotive forums each year and contributes to top news publications and television business shows that reach industry business leaders across the U.S.

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Bill Wittenmyer's Blog

Tap into Customer Emotions to Sell More Cars

Posted on October 14, 2020 at 4:11pm 0 Comments

You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?

 

When it comes to car buying, not very many. Emotions often take center stage.  

 

Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a…

Continue

5 Hidden Sources for New Leads

Posted on September 30, 2020 at 11:03am 0 Comments

The saying, “Everything old is new again,” applies to your leads. Old leads can become new sales when you use the data in your CRM to re-start sales conversations with customers who are still in the market, or in the market again.

 

This strategy is especially helpful if you’re not getting the volume of high-quality new leads that you’d like from your website and marketing efforts.…

Continue

5 Tips for Selling in a Mobile-First World

Posted on September 16, 2020 at 10:46am 0 Comments

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

 

This constant connection and easy access to information lead customers to expect…

Continue

So, You Closed a Sale. Now What?

Posted on September 2, 2020 at 9:35am 0 Comments

We all know that a sale is just the beginning of a customer relationship. But how do you manage that relationship so customers not only come back for service but also repeat sales?

 

Right now, dealers are focused on the here and now. I get it. Everyone is scrambling for used vehicles to meet the surging consumer demand as OEMs rebound from the slowdown in manufacturing. Used car inventory is low and the value of a trade has never been higher. Everyone is worried about coming…

Continue

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