Garrett Osborne
  • Marina Del Rey, CA
  • United States
  • Osborne Communications
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Osborne Communications
What is your current position within your organization?
Senior Partner
What is your company website?
http://www.facebook.com/gosborne2
How did you specifically hear about DealerELITE? If referred, who?
Dave Barkholz
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am an experienced Internet\Fleet Sales Manager. I blog frequently on Internet Sales Best Practices and I have been a phone sales consultant for over twenty years. I have expertise in Business Intelligence, Sales Training, and Telemmarketing

Garrett Osborne's Blog

Where The Money Is

Posted on July 9, 2012 at 10:03pm 0 Comments

Bank robber, Willie Sutton when asked why he robbed banks stated flatly,

“Because that’s where the money is.” Good answer. The car business has forever been changed by the Internet. The customer has the invoice, trim levels, and can even quote sales word tracks. On any new car the customer comes with a wealth of information and the strategy to sell and satisfy this customer has brought a revolution in how car dealers do business. Generally selling new cars is not so much about profit…

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Service and Sales

Posted on June 26, 2012 at 11:30am 0 Comments

Work the service drive. That’s grist for the weekly sales meeting. The General Sales Manager wants his sales team talking to the service customers. This is smart for a number of reasons:

a) The service customer is familiar with service team and presumably comfortable with the dealership as a whole.

b) The service customer is statistically more likely to buy a car at the dealership where they service their car.

c) There is more information about the service customer and…

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Tracking The Buyer

Posted on June 13, 2012 at 11:46pm 0 Comments

Technology has revolutionized the car business. The advent of cheaper computing power, more sophisticated software, and the accumulation of data has made it easier to describe customers, understand trends, and evaluate campaigns. 

Right now there are few companies that can evaluate buyer behavior; companies that are true solution vendors. Dataium is a true solution vendor. What Dataium does is track the buyer across websites defining the "path to purchase". Let's say that…

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The Campaign

Posted on June 6, 2012 at 11:30pm 2 Comments

One of the big and expensive questions for all car dealers is advertising budget.  Tens or thousands or even hundreds of thousands of dollars drop per month without metrics that define their success. The buying argument is what advertising is all about. The effectiveness of this message determines whether a customer "votes" with his pocket book. 

Core Constituency:

Who is my dealership's customer? Let's say that your customer is a man\woman between 27-35 who lives…

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