Elise Kephart
  • Female
  • San Luis Obispo, CA
  • United States
  • Sunset Honda
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Elise Kephart's Page

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Sunset Honda
What is your current position within your organization?
ISM
What is your company website?
http://www.sunsethonda.com
What is your Facebook page/URL?
http://www.facebook.com/sunsethonda
What is your LinkedIn page/URL?
http://www.facebook.com/sunsethonda
How did you specifically hear about DealerELITE? If referred, who?
Jim Z aka Alpha Dog
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I love to get input from others in the business

Elise Kephart's Videos

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Elise Kephart's Blog

From Trainer back to the Dealership World

Posted on March 13, 2014 at 1:00pm 1 Comment

I can't stress enough the value and importance of phone training.  While I realize as you read this, your focus may be on digital advertising, social media and all the newer forms of media...the customers are still going to pick up their phone and call in with questions or availability.  A phone up when properly handled is the easiest form of appointment or lead.  Phone skills are still so important when it comes to automotive sales. …



Continue

Outbound Phone Calls-why is this a problem? How do we fix it?

Posted on November 16, 2013 at 3:20pm 4 Comments

In this business we focus on all the steps to the sale.  Over the course of the last couple years, even with the technology that is revolutionizing our industry, one of the most important talents to have is THE PHONE.



When you read that last sentence, I have to assume many of you are cringing as it's the flaw of our business for many.  How many times do Managers have to harp on salespeople to MAKE THEIR calls?  And of the people making their calls, what is the quality of the phone…

Continue

YouTube Videos alone are Not going to Sell you Cars

Posted on November 7, 2013 at 9:06pm 11 Comments

Hello everyone,



I wanted to reshare this article written for Dealer20.com



The broken process in our industry is sending a templated email with one or two phone calls and then trying the next day.



I call 4x a day, with a video message, a confirmation to that video message, a handwritten card or thank you postcard, a text message and I call 4x a day.



The process closes over 20% of internet traffic.…







Continue

A Question:

Posted on August 1, 2013 at 7:06pm 15 Comments

Automotive Friends- what is your preference? Internet Departments working cradle to the grave, or Internet Departments set up with BDC like setups? Explain your side and why.

Comment Wall (19 comments)

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At 10:49am on December 23, 2011, Melanie Coleman said…

Merry Christmas!

 

At 6:42pm on December 19, 2011, Michael Timmons said…

Elise,

Great post. At the end of the day consumers buy from people they trust. Price has never been the main reason for a purchase just a ticket to the game. Continue to do the great things you do that encourage people to go the extra mile to buy from YOU!!

At 10:05am on December 18, 2011, Stanley Esposito said…

Elise,

Nice job on your blog. Thanks for your opinions. This is why I like coming to this site. Have a great day!

At 12:57am on October 6, 2011, Jill Zuckerman said…

My name is JIll Zuckerman, Founder of JRZ Media, Carloanasap.com and The Quality Control Alliance. We are pretty much the "police" in the auto finance lead industry cleaning up quality and making sure our Dealers are getting quality, fresh, exclusive auto loan consumer leads. We have been in the industry for 10 years and our goal is delivering Quality and dealer happiness. We have implemented a lot of protocol and filters to make sure only the highest quality lead goes to dealerships in our network.

Give me a call tomorrow, I can get you the best quality Auto Finance leads in the industry. We have a network of lead providers that generate top notch quality, have the best innovative filters that make duplicates extinct and verifies the consumer data is correct and fresh!

We manage and montior all the leads for our clients to make sure they are qualified , real time consumers looking for a car. All my lead providers have verification so by the time the lead gets to you via live transfer or into your crm,all you have to do is your job.. sell them a car :)

 

Give me a call ASAP so I can get some details on where you are looking for quality leads, we can go over pricing and get you started with one of our buyers that will meet your criteria.

At 7:40pm on September 8, 2011, Carl Nelson said…
Thanks! Great page!
At 10:26am on August 18, 2011, Delia Passi said…

Great to connect with you!

I encourage you to register your dealership at www.womencertified.com/topdealerships ! Your dealership can participate in a program that will provide them the insight and findings to help them improve their customer experience and potentially qualify as a Top dealership!

 

And of course would love to speak with you about the program! Call me directly at 954-922-0846. Have a great day!
At 6:59pm on January 10, 2011, Jason M. Pfeiffer said…

Hi Elise,

 

If you need an auto transported for a customer, please call me and get a quote. We would love to extend our services to your company. Just try us out. Maybe we can save your company some money. Thanks, Jason

At 6:43pm on December 30, 2010, NANCY SIMMONS said…
Happy Birthday Elise!!!!
At 11:09pm on December 28, 2010, Stan Sher said…
Keep doing what you do...you are awesome!
At 5:51pm on November 11, 2010, Benjamin Keeler said…
Great job on those Vids! They are short but informative,and creative!
 
 
 

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