Joe Friedrichsen
  • Eden Prairie, MN
  • United States
  • Dealer Teamwork
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Joe Friedrichsen posted a blog post

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA). These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace listings, but they are unique…See More
Oct 13
Joe Friedrichsen posted a blog post

Hey Ford & Lincoln Dealers: Dealer Teamwork is Now FordDirect Approved!

Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release: --- Dealer Teamwork, an industry-leading automotive digital marketing company, proudly…See More
Sep 1
Joe Friedrichsen's blog post was featured

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page (SERP).I'm going to help you understand what SEO is,…See More
Jun 5
Joe Friedrichsen posted a blog post

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page (SERP).I'm going to help you understand what SEO is,…See More
Jun 5
Joe Friedrichsen's blog post was featured

Is Google's May Core Update Impacting Dealerships?

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about one to two weeks to…See More
May 20
Joe Friedrichsen posted a blog post

Is Google's May Core Update Impacting Dealerships?

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about one to two weeks to…See More
May 19
Joe Friedrichsen's blog post was featured

Tru Images President: Libraries Contribute to Global Warming

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.See More
May 14
Joe Friedrichsen posted a blog post

Tru Images President: Libraries Contribute to Global Warming

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.See More
May 14
Joe Friedrichsen posted a blog post

8 Facebook & Instagram KPIs Dealers Should Be Measuring

Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s social media campaigns.Social…See More
Apr 22
Joe Friedrichsen's blog post was featured

An Opportunistic Approach to COVID-19 Marketing Strategies

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they can adjust their marketing strategies to come out on top once things return to 'normal'. You can view the original article on…See More
Apr 11
Joe Friedrichsen posted a blog post

An Opportunistic Approach to COVID-19 Marketing Strategies

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they can adjust their marketing strategies to come out on top once things return to 'normal'. You can view the original article on…See More
Apr 9
Joe Friedrichsen's blog post was featured

Understanding COVID-19 Government Relief Packages

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial.  Content summary: Dealer Teamwork's executive team:Shares its thoughts & analysis on the two government aid packagesOffers important resources and guidance…See More
Apr 7
Joe Friedrichsen posted a blog post

Understanding COVID-19 Government Relief Packages

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial.  Content summary: Dealer Teamwork's executive team:Shares its thoughts & analysis on the two government aid packagesOffers important resources and guidance…See More
Apr 6
Joe Friedrichsen's blog post was featured

Do Not Use This New Google My Business Feature

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won't be able to receive any new reviews while you have…See More
Mar 25
Joe Friedrichsen posted a blog post

Do Not Use This New Google My Business Feature

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also, you won't be able to receive any new reviews while you have…See More
Mar 25
Joe Friedrichsen posted a blog post

6 Tips for a Safe Car Shopping Experience During COVID-19

I put together a short list of 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees.If you think of other helpful tips, feel free to add on to this list. Here are mine:1. Formalize, communicate and execute an action planEveryone’s inboxes are flooded with information from companies about their policies during the COVID-19 pandemic. In this case, it’s good to jump on the bandwagon. Setting your customer’s minds…See More
Mar 23

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Teamwork
What is your current position within your organization?
Marketing Specialist
What is your company website?
http://www.dealerteamwork.com/
What is your Facebook page/URL?
http://https://www.facebook.com/DealerTeamwork/
What is your LinkedIn page/URL?
http://https://www.linkedin.com/company/dealerteamwork-llc/
How did you specifically hear about DealerELITE? If referred, who?
Eric Miltsch, Co-Founder & Dir. of Marketing at Dealer Teamwork
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a Marketing Specialist for Dealer Teamwork, I can provide cutting edge automotive marketing insight, tips and best practices. Specifically, this would include helpful content about GMB, local SEO, paid search, social media marketing and more.

Joe Friedrichsen's Blog

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

Posted on October 13, 2020 at 11:00am 0 Comments

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…

Continue

Hey Ford & Lincoln Dealers: Dealer Teamwork is Now FordDirect Approved!

Posted on September 1, 2020 at 11:30am 0 Comments

Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:



---



Dealer Teamwork, an…

Continue

Automotive SEO 101: What Dealerships Need to Know

Posted on June 5, 2020 at 11:00am 0 Comments

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

Continue

Is Google's May Core Update Impacting Dealerships?

Posted on May 19, 2020 at 9:30am 0 Comments

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.

Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…

Continue

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