"It seems everyone in the industry is now talking about bridging the gap between online and on-lot and improving customer experience at the store level. The problem for dealers has been limited options or direction as to how to actually go about doing so - effectively, efficiently and affordably.
The solution is LotMonkey which give dealers the ability to strategically and systematically merchandise their lots, showrooms and service drives - similar to how other types of retailers have been doing successfully in their stores for years.
Most industry providers seem to focus primarily on top funnel and post-sale solutions – neither of which actually address the real challenge which is how to provide a better, more seamless shopping experience from online to on-lot. Dealers, consequently, are often left to their own devices to meet this challenge. The result – a less than optimal shopping experience for customers and missed opportunities for dealers.
LotMonkey helps dealers overcome this challenge with a proven, strategy-based in-dealership merchandising system to better engage, inform and influence their customers. Our platform delivers a more seamless, omnichannel approach that helps to both enhance customer experience and bridge the gap between the online and on-lot shopping process for customers.
Selling a car still happens at the dealership. With LotMonkey, dealers can now transform their lots into strategic retail environments that enhance customer experience, bridge the gap between online and on-lot, and drive sales where it matters most - at the dealership."
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.
And, far too often that…Continue