Richard Bustillo
  • Male
  • Fort Lauderdale, FL
  • United States
  • Rick Case Honda
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Which best describes you?
What company do you work for (or own)?
Rick Case Honda
What is your current position within your organization?
General Manager
What is your company website?
What is your Facebook page/URL?!/rbustillo27
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Ralph Paglia
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I am currently the General Manager of the largest full-line Honda dealership in the country. I have over 18 yrs of Automotive retail experience.


As a General Manager, I will lead the best trained and most motivated individuals in the automotive industry. I am committed to maintaining the highest level of integrity and training. I will do this with unbridled enthusiasm and a compassion for everyone in my team.


Anything Automotive. Specializing in Honda, Toyota and VW.


General Manager

Rick Case Honda

April 2008Present (4 years 2 months) 15700 Rick Case Honda Way Davie, FL 33331

General Manager overseeing Sales, Service, Parts and Body Shop for Rick Case Honda, the world's largest full-line Honda Dealer.

Won the 2008-2011 Honda President’s Award; this was a first-time accomplishment for the dealership, only volume Honda store to ever achieve this.

Increased new vehicle market share by 12%
Improved national rank from #9 volume Honda dealer to #5
2008-2011 CYTD, most profitable Honda dealer in America; Maintaining 2011 monthly net profitability CYTD

Richard has 13 recommendations (4 reports, 2 co-workers, 1 client, 6 partners) including:

  • 2nd Steve Jaros, Assistant Vice President Honda Sales; Eastern Region, American Honda Motor Company, Inc.

Privately Held; 1001-5000 employees; Automotive industry

2008Present (4 years)



November 2002April 2008 (5 years 6 months) Naples, FL

Responsible for all hiring and training, advertising, marketing, sales, service and parts performance

Instituted Customer Relations policy resulting in increased overall sales, service, and parts CSI

Increased Service and Parts department gross profit by over 200% in a five-year period

Increased new car department volume 30% per year for five years consecutively

Increased net profit of this already very well-run and highly profitable dealership by over 300% in a five-year period

Earned Toyota Service and Parts Excellence Award five years consecutively

Reduced wholesale used vehicle loss by 50%; reduced and maintained used vehicle inventory turn rate to 60 days or less

Achieved record-high new and used vehicle sales volume in 2006 with over 3600 new and 2200 used vehicles retailed

Consistently ranked as Top-10 net profit and Top-25 volume out of 171 dealers in Southeast Toyota

Approved General Manager for Toyota and Lexus nationwide; Member, SETF Dealer Advisory Council

Richard has 1 recommendation (1 report) including:

  • 2nd IVAN NAJERA, FINANCE MANAGER, Germain Motor Company

General Manager

South Motors Honda

Automotive industry

19952002 (7 years)

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