Steve Stauning
  • Coeur D Alene, ID
  • United States
  • pladoogle, LLC
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
pladoogle, LLC
What is your current position within your organization?
Founder
What is your company website?
http://pladoogle.com
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=4321131
How did you specifically hear about DealerELITE? If referred, who?
n/a
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Intelligent commentary on current automotive topics.

Steve Stauning's Videos

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Steve Stauning's Blog

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

Posted on January 2, 2019 at 7:33am 0 Comments

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

There’s been a push for over a year among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls and sales) toward something called multi-touch attribution.

While this isn’t an…

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Shorten Your Road-to-the-Sale or Die!

Posted on November 29, 2018 at 7:00am 0 Comments

Shorten Your Road-to-the-Sale or Die!

(Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?)

In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue:…

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Five Quick & Easy Rules That Will Grow Your Sales

Posted on November 21, 2018 at 5:44am 0 Comments

Five Quick & Easy Rules That Will Grow Your Sales

Sometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts…

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Change the Experience; Change the Results

Posted on November 14, 2018 at 8:09am 0 Comments

Change the Experience; Change the Results

The studies are clear:

  • According to DrivingSales, 99% of buyers expect a hassle when they start the car buying process; and
  • According to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process.

While consumers have nearly…

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