Attribution? Some Dealers Still Don’t Even Track Leads and Sales!
There’s been a push for over a year among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls and sales) toward something called multi-touch attribution.
While this isn’t an…Continue
Shorten Your Road-to-the-Sale or Die!
(Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?)
In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue:…Continue
Five Quick & Easy Rules That Will Grow Your Sales
Sometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts…Continue
Change the Experience; Change the Results
The studies are clear:
While consumers have nearly…Continue