Steve Stauning
  • Coeur D Alene, ID
  • United States
  • pladoogle, LLC
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Steve Stauning's Page

Latest Activity

Steve Stauning posted a blog post

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!There’s been a push for over a year among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls and sales) toward something called multi-touch attribution.While this isn’t an article about the various attribution models being…See More
Jan 2
Steve Stauning posted a video

Best Customer Service Lessons - The Customer Experience

The Customer Experience - How To Wow Every Single Customer Every Single Day has been called the best customer service lesson they ever received by many of th...
Dec 13, 2018
Steve Stauning posted a blog post

Shorten Your Road-to-the-Sale or Die!

Shorten Your Road-to-the-Sale or Die!(Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?)In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue:“How did you go bankrupt?” Bill asked.“Two ways,” Mike said. “Gradually and…See More
Nov 29, 2018
Steve Stauning's blog post was featured

Five Quick & Easy Rules That Will Grow Your Sales

Five Quick & Easy Rules That Will Grow Your SalesSometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts that came before.The truth is that Ups are down…See More
Nov 23, 2018
Steve Stauning posted a blog post

Five Quick & Easy Rules That Will Grow Your Sales

Five Quick & Easy Rules That Will Grow Your SalesSometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts that came before.The truth is that Ups are down…See More
Nov 21, 2018
Steve Stauning's blog post was featured

Change the Experience; Change the Results

Change the Experience; Change the ResultsThe studies are clear:According to DrivingSales, 99% of buyers expect a hassle when they start the car buying process; andAccording to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process.While consumers have nearly universally disliked the process of buying a car from a dealer for virtually as long…See More
Nov 14, 2018
Steve Stauning posted a blog post

Change the Experience; Change the Results

Change the Experience; Change the ResultsThe studies are clear:According to DrivingSales, 99% of buyers expect a hassle when they start the car buying process; andAccording to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process.While consumers have nearly universally disliked the process of buying a car from a dealer for virtually as long…See More
Nov 14, 2018
Steve Stauning's blog post was featured

It’s a Flat Vehicle Market! Oh the Humanity!

It’s a Flat Vehicle Market! Oh the Humanity!Newsflash: America has been in a relatively flat new vehicle market since early 2016; though apparently this event caught many dealers, the public dealer groups, and the OEMs off guard. Between increases in discounting to reports of some bloating inventories, the growth party enjoyed for nearly a decade is morphing into a hangover that’s created…See More
Nov 8, 2018
Steve Stauning posted a blog post

It’s a Flat Vehicle Market! Oh the Humanity!

It’s a Flat Vehicle Market! Oh the Humanity!Newsflash: America has been in a relatively flat new vehicle market since early 2016; though apparently this event caught many dealers, the public dealer groups, and the OEMs off guard. Between increases in discounting to reports of some bloating inventories, the growth party enjoyed for nearly a decade is morphing into a hangover that’s created…See More
Nov 7, 2018
Steve Stauning's blog post was featured

Solve Dealership Turnover Issues and Everything Else is a Cakewalk

Quick… make a list of the top five issues that are negatively impacting your dealership’s profitability that also have little to do with sales team turnover.If you’re like many of the dealers I’ve spoken with over the last year, your list probably contains items like these:Mediocre Online Reputation/CSIHigher Discounting/Lower GrossesFlattening Sales/Loss of Market SharePoor Overall Phone…See More
Nov 1, 2018
Steve Stauning posted a blog post

Solve Dealership Turnover Issues and Everything Else is a Cakewalk

Quick… make a list of the top five issues that are negatively impacting your dealership’s profitability that also have little to do with sales team turnover.If you’re like many of the dealers I’ve spoken with over the last year, your list probably contains items like these:Mediocre Online Reputation/CSIHigher Discounting/Lower GrossesFlattening Sales/Loss of Market SharePoor Overall Phone…See More
Nov 1, 2018
Steve Stauning's video was featured

Is That Your Best Price?

In this Short & Sweet video you'll learn how to avoid giving extra discounts over the phone when you're already priced-to-market.
Oct 26, 2018
Steve Stauning's video was featured

How to Spot & Stop SEO-SEM Waste & Fraud

The Great SEO/SEM Robbery: How to Stop the Thievery in Automotive Search. Originally recorded live as part of the Undeniable Advantage LIVE video webcast ser...
Oct 24, 2018
Steve Stauning posted a video

How to Spot & Stop SEO-SEM Waste & Fraud

The Great SEO/SEM Robbery: How to Stop the Thievery in Automotive Search. Originally recorded live as part of the Undeniable Advantage LIVE video webcast ser...
Oct 24, 2018
Steve Stauning posted a video

Overcoming Objections: Is That Your Best Price? (PART 2)

"Best Phone Training Ever!" - Martha L. (BDC Manager for a large dealership). In this UPDATED Overcoming Objections On The Phone video answering the "Is that...
Oct 9, 2018
Steve Stauning posted a video

The Perfect Appointment - Updated!

Steve Stauning is considered the Father of The Appointment Culture; and automobile dealers employing his Perfect Appointment enjoy 80% or better Show Rates a...
Oct 3, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
pladoogle, LLC
What is your current position within your organization?
Founder
What is your company website?
http://pladoogle.com
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=4321131
How did you specifically hear about DealerELITE? If referred, who?
n/a
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Intelligent commentary on current automotive topics.

Steve Stauning's Videos

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Steve Stauning's Blog

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

Posted on January 2, 2019 at 7:33am 0 Comments

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

There’s been a push for over a year among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls and sales) toward something called multi-touch attribution.

While this isn’t an…

Continue

Shorten Your Road-to-the-Sale or Die!

Posted on November 29, 2018 at 7:00am 0 Comments

Shorten Your Road-to-the-Sale or Die!

(Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s buying experience?)

In Ernest Hemingway’s 1926 novel, The Sun Also Rises, we read the following dialogue:…

Continue

Five Quick & Easy Rules That Will Grow Your Sales

Posted on November 21, 2018 at 5:44am 0 Comments

Five Quick & Easy Rules That Will Grow Your Sales

Sometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts…

Continue

Change the Experience; Change the Results

Posted on November 14, 2018 at 8:09am 0 Comments

Change the Experience; Change the Results

The studies are clear:

  • According to DrivingSales, 99% of buyers expect a hassle when they start the car buying process; and
  • According to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process.

While consumers have nearly…

Continue

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Auto/Mate Integrates DMS with MacroFile Electronic Document Management System

Albany, N.Y. – May 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully…See More
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The Importance of Doing Social Media the Right Way

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Value Your Company

We want you to be profitable and proud of what you do. We want you to have all the success that you…See More
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Black Book posted a blog post

Stable Market Except for Luxury Vehicles

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"If you are in need of any of our services please contact me today! www.pdsforyou.com"
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Helion Technologies Becomes a CIS SecureSuite Member

Timonium, MD –­ May 21, 2019 –­ Helion Technologies today announced it has become a CIS…See More
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Simon Hopes posted a blog post

3 Tips to Sell Luxury Cars on the Internet

Luxury cars is a consumer good present on the wish list of much of the population, currently the…See More
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