Walt Kustra
  • Male
  • New Castle, PA
  • United States
  • Preston Auto Group
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Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Preston Auto Group
What is your current position within your organization?
Internet Sales Manager
What is your company website?
http://www.prestonhonda.com
What is your Facebook page/URL?
iMagicLab
Vauto">
http://Dealer.com
iMagicLab
Vauto
How did you specifically hear about DealerELITE? If referred, who?
Twitter

Walt Kustra's Blog

Auto Quotes / Response Logix

Posted on October 27, 2010 at 4:27pm 0 Comments

As we are constantly looking for ways to improve our internet sales process, one of the things that has come to our attention that we are thinking of looking into further is auto quoting. There are several

companies that offer services like this at a reasonable rate, one of

them being responselogix. We are looking at trying to implement this at

mainly our Honda store on a trial basis until we see how it works, but

before we did I thought it would be a great idea to pick…

Continue

First things first. Sell the appointment!

Posted on April 19, 2010 at 11:37pm 6 Comments

Hey Everyone!

A neat thing I noticed while training one of the newest members of our net department caught my attention this week. If anyone out there is having anything but excellent results with their new hires this maybe something to look into.

In our net department we have a proven set of practices we follow to get the best results. One of the main ideas we focus on is getting our leads on the phone to sell them on an appointment. Notice I said appointment, not a car. Here is… Continue

Maximizing Ownerbase Opportunities

Posted on April 14, 2010 at 1:57pm 6 Comments

After reviewing our internet departments sales logs the past few months a very interesting (and exciting) trend caught my eye that I just had to share with everyone.



First a little background. I work for a single point Honda dealer about an hour north of Pittsburgh in suburban New Castle, PA. I run our internet department there which produces about 30-35 sales a month (roughly 30% of our total sales). Out of this number for the past few months I have noticed some of our highest… Continue

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