After 35 years in the car business, working with OEMs and their ever-rotating carousel of “preferred vendors,” I’ll admit that the very first thing that pops into my head when I hear about a newly announced partnership isn’t excitement. It’s a question: “So, who sits on whose board, or who shares a tee time at Torrey Pines?”



I’m not trying to be cynical (well, maybe just a lil), but after decades of watching solutions come and go, I’ve learned to be skeptical when…

I remember about ten years ago, marketing vendors kept hitting me with the same line: “We stole the best minds from Google!” Supposedly, these folks knew Google’s algorithms inside and out. I even joked with one guy, “If everyone’s hired the Google team, how’s Google still in business?”



Fast forward to today, and here we go again except now it's artificial intelligence instead of search engines. Suddenly, every vendor is boasting they’ve got ex-OpenAI,…