It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
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Added by JD Rucker on March 19, 2013 at 6:00am —
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Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in headfirst, you…
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Added by JD Rucker on March 18, 2013 at 6:00am —
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The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it short because if you're reading this, chances are very strong that you're a savvy dealership…
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Added by JD Rucker on March 13, 2013 at 6:00am —
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This is part 5 in a series about building brand ambassadors at the dealership.
You've gone through all the steps. You knew that we were going to be talking about brand…
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Added by JD Rucker on March 11, 2013 at 6:00am —
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This is part 4 in a series about building brand ambassadors at the dealership.
You’ve made a customer extremely happy with their purchase and exceeded their expectations. They’re smiling, shaking your hand, and thankful that you earned their business. They show all of the…
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Added by JD Rucker on March 10, 2013 at 6:00am —
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In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.”
No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but…
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Added by JD Rucker on March 6, 2013 at 6:00am —
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There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what…
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Added by JD Rucker on March 5, 2013 at 6:00am —
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Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.
While I've never been able to fully make sense of the rule, it's their site so we have…
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Added by JD Rucker on March 4, 2013 at 6:00am —
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Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their following.…
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Added by JD Rucker on March 3, 2013 at 6:00am —
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Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal Integrated…
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Added by JD Rucker on March 1, 2013 at 6:00am —
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From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…
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Added by JD Rucker on February 26, 2013 at 6:00am —
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Every strategy needs a goal or else it’s just an aimless plan. We’ve covered the need to set Facebook marketing goals and described both the…
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Added by JD Rucker on February 25, 2013 at 6:00am —
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Added by JD Rucker on February 24, 2013 at 6:00am —
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Setting goals on Facebook is extremely important. As I wrote last night, it’s the root cause of one of the biggest challenges businesses are facing in Facebook marketing: a lack of a proper strategy. If you…
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Added by JD Rucker on February 23, 2013 at 6:00am —
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About a month ago I was asked when speaking before a group about what I thought the biggest mistake was that businesses were making on Facebook. I replied, “lack of coherent strategy” and went on about how too many business pages seemed like they were posting for the sake of posting, that they didn’t appear to moving in any particular…
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Added by JD Rucker on February 22, 2013 at 6:00am —
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Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business perspective,…
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Added by JD Rucker on February 21, 2013 at 6:00am —
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I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”
I know…
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Added by JD Rucker on February 19, 2013 at 3:30am —
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Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.
Busy people who have their own social media…
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Added by JD Rucker on February 16, 2013 at 3:30pm —
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It’s currently the middle of winter and you know what that means. Time to go to the beach!
Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re talking about…
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Added by JD Rucker on February 15, 2013 at 3:30am —
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In an environment with a billion users, millions of business pages, and just about every company in every industry trying to play along, it’s hard to post content to Facebook as a local business that can truly resonate within the venue. Local businesses have it harder than most as their goal should be to stay local but the attitude is one that demands mass acceptance.
How can a business be relevant on Facebook within their…
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Added by JD Rucker on February 2, 2013 at 3:09am —
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