In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…
ContinueAdded by JD Rucker on November 5, 2012 at 3:11am — No Comments
It's a question that is raised from time to time, particularly by sales managers and internet managers. Should employees, in particular the sales team, be allowed to connect with their customers through Facebook and other social media sites? It's not a question of whether or not they should encourage their customers to like the…
ContinueAdded by JD Rucker on October 18, 2012 at 6:55pm — 4 Comments
Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…
ContinueAdded by JD Rucker on October 16, 2012 at 9:25pm — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…
ContinueAdded by JD Rucker on October 15, 2012 at 5:19am — No Comments
I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.
To his surprise, it…
ContinueAdded by JD Rucker on September 29, 2012 at 4:32am — 3 Comments
All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…
ContinueAdded by JD Rucker on August 18, 2012 at 7:31am — 3 Comments
2015
2014
2013
2012
2011
2010
© 2024 Created by DealerELITE. Powered by