Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become obsolete.
Don’t get me…
ContinueAdded by JD Rucker on October 19, 2013 at 1:30am — No Comments
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
For the…
ContinueAdded by JD Rucker on August 5, 2013 at 12:00pm — No Comments
There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.
Even if you weren’t affected by the change, you should still take note. There are nuances and…
ContinueAdded by JD Rucker on June 25, 2013 at 9:00am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…
ContinueAdded by JD Rucker on June 8, 2013 at 9:00am — 8 Comments
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…
ContinueAdded by JD Rucker on May 17, 2013 at 5:42am — No Comments
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I…
ContinueAdded by JD Rucker on April 12, 2013 at 2:58pm — No Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…
ContinueAdded by JD Rucker on April 9, 2013 at 11:11am — No Comments
It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.
If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject will be tips for…
ContinueSome may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?”
No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy.
As we move forward through the second quarter of 2013, it’s important to understand how the dynamic between…
ContinueAdded by JD Rucker on April 5, 2013 at 2:30pm — No Comments
Added by JD Rucker on April 4, 2013 at 2:00pm — No Comments
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
I won’t be saying…
ContinueAdded by JD Rucker on March 28, 2013 at 8:30am — No Comments
Pound for pound, SXSW was a little disappointing this year, at least for search professionals. It's not that there wasn't plenty to do, plenty see, and plenty to hear. That's always going to happen when you're at a conference/festival with speakers…
ContinueAdded by JD Rucker on March 27, 2013 at 8:00am — No Comments
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is…
ContinueAdded by JD Rucker on March 23, 2013 at 6:00am — No Comments
Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…
ContinueAdded by JD Rucker on March 21, 2013 at 6:00am — No Comments
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most…
ContinueAdded by JD Rucker on March 20, 2013 at 6:00am — No Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Added by JD Rucker on March 14, 2013 at 6:00am — No Comments
The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to…
ContinueAdded by JD Rucker on March 12, 2013 at 6:00am — No Comments
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your website from an…
ContinueAdded by JD Rucker on March 2, 2013 at 6:00am — No Comments
Google Authorship has been around for a while. It has helped many bloggers and journalists stand out by having their images appear directly in search results next to the articles they publish. It highlights the number of people that have them in their Google+ circles and gives a link to other writings by the…
Added by JD Rucker on February 16, 2013 at 3:30am — No Comments
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