Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…
ContinueAdded by JD Rucker on June 18, 2013 at 9:00am — No Comments
When I was asked last year to develop a social media marketing service, the first question they asked was whether I already had software in mind or if it needed to be built. I told them that the software had already been developed and it was free. This didn’t go over well at first; they’d always used premium social media…
ContinueAdded by JD Rucker on June 16, 2013 at 8:11am — 4 Comments
A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.
As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…
ContinueAdded by JD Rucker on June 11, 2013 at 10:00am — No Comments
This is part 1 in a series about building brand ambassadors at the dealership.
It isn’t what you’re saying on social media that has the biggest effect on your business. It’s what others are saying about you that makes the true impact.
I’ve used those words in various forms since 2008. It’s…
ContinueAdded by JD Rucker on March 7, 2013 at 6:00am — No Comments
When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.
In this infographic we made for Mashable, we highlight the way that social…
Added by JD Rucker on February 17, 2013 at 3:30am — No Comments
In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…
ContinueAdded by JD Rucker on January 29, 2013 at 12:30am — No Comments
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out our marketing…
ContinueAdded by JD Rucker on January 13, 2013 at 8:26pm — No Comments
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a proper repeatable…
ContinueAdded by JD Rucker on January 12, 2013 at 9:19am — No Comments
In 2013, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. People are multitasking more often now than ever before while enjoying their television time. They are Tweeting, posting to Facebook, and visiting websites all from the comfort of their living…
ContinueAdded by JD Rucker on January 4, 2013 at 8:30am — No Comments
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations content,…
ContinueAdded by JD Rucker on December 15, 2012 at 3:53am — No Comments
Some people have a misunderstanding about what is seen and heard through social media. It's happening on two major fronts: personal communications and business communications. Both are completely separate, but the fact that the same basic premise popped up from both angles made picking out this blog topic a no-brainer.
I was talking…
ContinueAdded by JD Rucker on November 25, 2012 at 5:05pm — No Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…
ContinueAdded by JD Rucker on November 6, 2012 at 7:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…
ContinueAdded by JD Rucker on November 6, 2012 at 4:58am — No Comments
Added by JD Rucker on October 31, 2012 at 6:00am — No Comments
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…
ContinueAdded by JD Rucker on October 31, 2012 at 1:45am — 1 Comment
Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the "must have".
It was during a discussion on ADM…
ContinueAdded by JD Rucker on October 30, 2012 at 1:26pm — No Comments
In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…
ContinueAdded by JD Rucker on October 29, 2012 at 8:49pm — No Comments
This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.
Before going much…
ContinueAdded by JD Rucker on October 19, 2012 at 7:01pm — No Comments
As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on your…
ContinueAdded by JD Rucker on October 10, 2012 at 1:09pm — No Comments
There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.
Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a…
ContinueAdded by JD Rucker on October 9, 2012 at 10:01pm — No Comments
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